Mark Reuss, president of General Motors North America gave his outlook on the industry and emphasized GM's focus on customer service.
Ford unveiled four new vehicles: Edge and Edge Sport, Transit Connect Electric, and a natural gas powered Tranist Connect Taxi.
Toyota addressed recent safety concerns and introduced the 2011 Avalon.
Honda debuted the 4th generation of their minivan line, the 2011 Odyssey concept.
Chevrolet introduced the 2011 Silverado HD and a special 75th anniversary Diamond Edition Suburban.
Bridgestone debuted two new environment-conscious Ecopia tires, and DeltaWing showed off their cutting-edge IndyCar concept.
Kia intorduced the Ray concept and explained their new EcoDynamic approach to ceo-friendly design.
Suzuki showcased their Kizashi concept and a heavily customized Grand Vitara.
Subaru recapped their "Share the Love" charity event and discussed their successes in 2009.
Social Media Panel - "The Rise of Social Media in Journalism"
Cision presented the results of recent social media research and a social-savvy panel fielded questions on its journalistic impact.
Economic Club of Chicago Luncheon
Dodge CEO Ralph Gilles adressed Chrysler's strategy and new focus on customer service.