Media News

Media Preview Poised to Deliver News

Contact: Mark Bilek

Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632

Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986



CHICAGO (Jan. 31, 2018) – With vehicle introductions from Fiat, Ford, Hyundai, MOPAR, Nissan, Polaris/Slingshot, Subaru, Toyota and Volkswagen, keynote addresses from Thomas Doll and Hinrich Woebcken and the impressive What Drives Her Luncheon, the Chicago Auto Show Media Preview is poised to deliver noteworthy industry news. Here’s a quick rundown of key events.

Wednesday, Feb. 7

  • Concept & Technology Garage. Credentialed media are invited to attend the Concept & Technology Garage from 1:30 to 3:30 p.m. in the F2 Hall of McCormick Place. The Concept & Technology Garage is your opportunity to connect one-on one with PR representatives, designers and engineers from dozens of automakers

Thursday, Feb. 8     

  • The Chicago Auto Show Media Center opens at 7 a.m. and is located in Room N426.
  • MAMA breakfast featuring Thomas Doll, President and COO of Subaru of America, Inc., starts promptly at 8 a.m. in McCormick Place’s Grand Ballroom. Doors open at 7:30 a.m. Media or Exhibitor Credentials are required for entry.
  • Plan on attending one of the nation’s premier platforms for business news at the Economic Club of Chicago Luncheon with speaker Hinrich Woebcken, CEO of the North America Region, Volkswagen and president and CEO of Volkswagen Group of America, Inc. The luncheon, presented by Fifth Third Bank, beings at noon in the Grand Ballroom. Tickets and proper business attire are required. Obtain your ticket at the Media Center credential desk.
  • Please join us for Sweet Home Chicago at 8 p.m. and continuing until midnight. The location is Reggies Chicago, 2105 S. State St., Chicago. Tickets are required and are available at the Media Center credential desk.

Friday, Feb. 9

  • The second day of the media preview features product introductions, news conferences, social media activities and media events. The morning kicks off with the Volkswagen News Conference and Breakfast at 8:30 a.m. in the Volkswagen display.
  • “What Drives Her” industry networking event and panel discussion, 10:30 a.m. - 1p.m. at the Grand Concourse Media Stage.


About the Chicago Auto Show
The Chicago Auto Show is the largest auto show in North America, spanning more than one million square feet of production, concept and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2.5 million annually for 18 vital Chicago organizations in a single night. The 2018 public show is Feb. 10-19. For more information, visit or

The 2018 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs.

About the Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is one of the nation’s largest metropolitan dealer organizations. It is comprised of more than 420 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 20,000 people in the metropolitan area. The association has produced the world-famous Chicago Auto Show since 1935. For more information please visit

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