Hyundai Wins the 2015 Word of Mouth Marketing Association (WOMMA) Most Socially-Engaging Exhibit
MEDIA INFORMATION
Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com
Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com
FOR IMMEDIATE RELEASE
CHICAGO (Feb. 12, 2015) – After a day full of manufacturer-hosted press events featuring product announcements to social media focused events, Word of Mouth Marketing Association (WOMMA) presented Hyundai with the award for most socially-engaging exhibit at the 2015 Chicago Auto Show. The award, new this year to the Chicago Auto Show, was presented to the exhibitor with the most interactive exhibit space from a digital and social media perspective.
“We loved Hyundai’s interactive display,” said Suzanne Fanning, president of Word of Mouth Marketing Association. “Auto show attendees could race, follow the leader board, share images and receive pictures while surrounded by a fun and quite lovely staff.”
“Hyundai has been in the forefront of social media in every aspect of its operations, and we’re very honored to receive this award acknowledging our efforts at Hyundai Chicago Auto Show display,” said Chris Hosford, Hyundai’s executive director of corporate communications. “Hyundai participated at the very first Chicago Auto Show Social Media Day, which was an industry first, and social media has continued to be a priority for our brand.”
Hyundai is among the first of automakers to offer both Apple CarPlay and Google Android Auto inside its vehicles. At the 2015 Chicago Auto Show, Hyundai is providing in-car demonstrations of the two systems inside the all-new Sonata. The conducted demonstrations are to ensure drivers are familiar with using Google Voice or Apple’s Siri natural speech to make calls, send messages and the navigation app via their smartphones – all in an effort to reduce driver distraction. Chicago Auto Show attendees can visit Hyundai’s interactive display in the North Hall of the showroom.
For more information about the Chicago Auto Show, please visit www.chicagoautoshow.com.
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About the Chicago Auto Show
The Chicago Auto Show is the largest auto show on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North America vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 vital Chicago organizations in a single night. The 2015 public show will be February 14-22. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.
About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.
The 2015 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs
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