Recent News

Hispanic Heritage Day Returns Feb. 16 at the 2018 Chicago Auto Show

Contact: Mark Bilek

Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: [email protected]

Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: [email protected]



CHICAGO (Feb. 15, 2018) – The Chicago Auto Show, in partnership with Telemundo, is gearing up for its annual Hispanic Heritage Day on Friday Feb. 16. Now in its eleventh year, Hispanic Heritage Day honors and celebrates the Latino history and culture with a full-day lineup of special events and programs throughout the show.

“We’re fortunate to continue our partnership with Telemundo, which enables us to provide a fun and interactive experience for our Spanish-speaking fans,” said John Hennessy, chairman of the 2018 Chicago Auto Show. “This year’s lineup features great music and cultural performances that the whole family will enjoy.”

In addition to showcasing nearly 1,000 vehicles, automakers and exhibitors across the show floor will deliver a host of fun, unique experiences for automotive fans of all ages. Telemundo will also feature several events for fans of all ages in their booth in the lobby of the North Hall. Event highlights include:

  • 12-2 p.m. DJ “LALOKERA”
  • 2 p.m.  Zumba Dance; dancers move fast and have fun while exercising
  • 3 p.m.  Flamenco Dancers; includes singing, guitar playing, dancing and vocalizations
  • 3-6 p.m. Pictures and autographs with Carlos Hermosillo, former Mexican soccer player
  • 4 p.m. Marimba; a percussion instrument performance
  • 5 p.m.  Tango dancing
  • 6 p.m.  Mariachi band
  • 7 p.m.  Ballet folklorico dancers

Telemundo will be cutting to live shots of attendees on the show floor during Hispanic Heritage Day as well as broadcasting on Facebook Live throughout the event. Fans can get into the action by following the Chicago Auto Show and Telemundo on social media.

“Telemundo Hispanic Day at the auto show is a favorite for the station and viewers alike,” said David Doebler, Telemundo Chicago and NBC 5 president and general manager. “Telemundo Chicago is proud to partner with the Chicago Automobile Trade Association for the eleventh straight year to celebrate Hispanic Heritage at this year’s Auto Show.”

For more details on Hispanic Heritage Day, please visit

The 2018 Chicago Auto Show is open daily 10 a.m. to 10 p.m. from Feb. 10-18, and 10 a.m. to 8:00 p.m. on Monday, Feb. 19. For continuing coverage and a behind-the-scenes look at the show, follow the Chicago Auto Show on social media. For more information about the 2018 Chicago Auto Show, please visit


About the Chicago Auto Show
The Chicago Auto Show is the largest auto show in North America, spanning more than one million square feet of production, concept and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2.5 million annually for 18 vital Chicago organizations in a single night. The 2018 public show is Feb. 10-19. For more information, visit or

The 2018 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs.

About the Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is one of the nation’s largest metropolitan dealer organizations. It is comprised of more than 420 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 20,000 people in the metropolitan area. The association has produced the world-famous Chicago Auto Show since 1935. For more information please visit

Back to News