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Hispanic Heritage Day at 2017 Chicago Auto Show Returns with Special Programs and Events on Feb. 17


Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632

Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986




CHICAGO (Feb. 16, 2017) - The 2017 Chicago Auto Show, together with Telemundo Chicago, is proud to announce the return of Hispanic Heritage Day, an annual celebration of the Hispanic community and its influence in the automotive market, to be held on Friday, Feb. 17.

Hispanic Heritage Day, now in its tenth year, offers attendees a diverse lineup of events and programs that honor and celebrate Hispanic culture and history.

"We are pleased to be continuing a time-honored tradition at the Chicago Auto Show," said Mike McGrath, Chicago Auto Show chairman. "Our partnership with Telemundo allows us to deliver a unique experience to our Hispanic audience, and this year is no exception."

In addition to the already robust schedule of events at the show, Hispanic Heritage Day features the following programming on Friday, Feb. 17:

  • 12 p.m. - DJ Lalokera
  • 2:30 p.m. - Paola Bordon and Daniel Nace, Tango Dancers
  • 3:30 p.m. - DJ Lalokera
  • 4 p.m. - Grupo Flamenco, Flamenco Dancers
  • 5 p.m. - Mariachi Angeles de Puebla
  • 6 p.m. - Dueto Cascabel
  • 7 p.m. - Flor de Carazon "Folkloric Dancers"

"We are proud to be longtime sponsors of such a renowned and respected consumer show that pays tribute to the rich heritage of our Spanish speaking viewers and continues to play an integral part in our community," said David Doebler, president and general manager of NBC 5 and Telemundo Chicago.

"Hispanic Day at the Auto Show" will showcase a variety of Latino musical and cultural performances. The event will also give local viewers an opportunity to learn about the station's mobile radar truck called "Storm Chaser" or "Vigilante de Tormentas" in Spanish.

Telemundo will be featuring live cut-ins between 4-5:30 p.m. on their broadcast throughout the evening.

The 2017 Chicago Auto Show is open to the public daily 10 a.m. to 10 p.m. Feb. 11-20 (closing at 8 p.m. on Feb. 20). For more details and a full list of Hispanic Heritage Day activities, please visit


About the Chicago Auto Show
The Chicago Auto Show is the nation's largest auto show, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2.5 million annually for 18 vital Chicago organizations in a single night. The 2017 public show will be Feb. 11-20. For more information, visit or

About the Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is one of the nation's largest metropolitan dealer organizations. It is comprised of more than 420 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 20,000 people in the metropolitan area. The association has produced the world-famous Chicago Auto Show since 1935. For more information please visit

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