Chicago Auto Show Blog

Ford Wants to Keep Students Safe on the Roads This Prom Season

Posted by: Hayley Feichter

Ford's "Driving Skills for Life" program hosted a live virtual assembly on YouTube where more than 32,000 students nationwide tuned in live last week to learn about the dangers of impaired and distracted driving. Though Ford Driving Skills for Life (DSFL) is in its fourteenth year, this was the first ever virtual assembly conducted.

The assembly covered topics relating to common issues with teen drivers. Students from Austin, Texas, spoke live about their experiences wearing Ford's "Drunk Driving Suit" and how it impaired their driving experience in addition to the 40-minute digital class held from the lobby of Ford's Rogue Factory Visitor Center.

According to the Governors Highway Safety Association, teens are 1.6 times more likely to be involved in fatal crash than adults 35-40 and data shows that teen drivers involved in traffic crashes and fatalities increased by 10 percent in 2016 over 2015. Ford hopes to reduce those statistics by making students more aware of driving dangers often surrounding high school prom season such as drunk driving, distracted driving, and texting while driving.

"Prom is both an exciting yet dangerous time of year for teen drivers," said James Graham, global manager, Ford Driving Skills for Life. "One of the biggest distractions is additional passengers. We talk to teens about limiting the number of occupants in their vehicle as well as buckling-up. Ultimately, we hope that with this assembly we can positively impact teens to make the right choice behind-the-wheel and make it home safely."

Many school corporations will incorporate "The Academy" web-based curriculum into their programs and there are even grants to support states that focus on these issues.

Find more information on Ford Driving Skills for Life at Watch the assembly here or follow the conversation online at @FordDSFL

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