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First Look for Charity Wine Sponsor Trinchero Offers Wine Tastings


Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: [email protected]

Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: [email protected]



CHICAGO (Jan. 26, 2018) - Trinchero Family Estates, a family-owned and operated winery based in Napa Valley, partnered with Jewel Osco to offer wine tastings of selections that will be available at the Chicago Auto Show's black-tie charity gala, First Look for Charity. The tastings will take place tomorrow, Jan. 27 at 12 area Jewel locations from 2-5 p.m., and will feature California wines including Joel Gott Chardonnay, Pomelo Sauvignon Blanc and the new Menage a Trois Decadence Cabernet.

Jewel shoppers who attend the tastings will also have the chance to win two tickets to the Chicago Auto Show that will run from Feb. 10-19 at McCormick Place. 

First Look for Charity will take place 7-11 p.m. on Friday, Feb. 9 at McCormick Place. Now in its 27th year, the event has raised nearly $48 million for Chicago-area charities. Charity gala attendees will be treated to complimentary hors d'oeuvres; champagne, wine, beer and soft drinks; and special entertainment presented by the automakers in their displays.

Benefactors in attendance also have the chance to win a new 2018 Ford Mustang GT Convertible or 2018 Expedition, both compliments of Ford and the Chicagoland and northwest Indiana Ford dealers.

"The Chicago Auto Show is uniformly regarded as one of the finest auto shows in the nation, but the charitable cause demonstrates that this auto show is about more than just vehicles and accessories," said John Hennessy, chairman of the 2018 show. "It's also about giving something back to the community."

The 18 organizations participating in this year's First Look for Charity predominantly are children-oriented. Some operate on a global level; others, locally. The charities use the proceeds they receive in their efforts in the Chicago area.

To view the calendar and Jewel locations for the Trinchero Family Estates wine tastings, please click here.

For additional First Look for Charity details and ticket information, please visit For more details on the 2018 Chicago Auto Show, please visit  


About the Chicago Auto Show
The Chicago Auto Show is the largest auto show in North America, spanning more than one million square feet of production, concept and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2.5 million annually for 18 vital Chicago organizations in a single night. The 2018 public show is Feb. 10-19. For more information, visit or

The 2018 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs.

About the Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is one of the nation’s largest metropolitan dealer organizations. It is comprised of more than 420 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 20,000 people in the metropolitan area. The association has produced the world-famous Chicago Auto Show since 1935. For more information please visit

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