Engaging App Connecting Consumers
The Chicago Auto Show created a class-leading event app to better engage attendees and provide more value for exhibitors. Unmatched by offerings at any other show in the nation, the Chicago Auto Show mobile app is the perfect digital companion for shoppers and show-goers. Developed with technology partner American Eagle, the Chicago Auto Show app is available for Apple and Android devices. Features of the app include general show information, event schedule, interactive show floor map and vehicle lineup by make and type. The app also interfaces nicely with all of the Chicago Auto Show social media channels including Facebook, Twitter, YouTube, Instagram and Pinterest.
New for 2017 are a message center, integrated ticketing solution with $2 discount for app users and My Garage functionality, which allows users to save vehicles in a convenient digital garage. The app also features beacon notification integration that will allow attendees to interact digitally with exhibitors at the show.
Finally, the app provides access to the latest information from the Chicago Auto Show website including news feed, blog, videos and live streams. Attendees who use the app will also receive push notifications designed to keep them abreast of breaking events and appearances.
"The show app is intended to provide show goers with a richer and more informational experience. In addition, it allows our exhibitors to reach consumers in a new and engaging way," said Mark Bilek, senior director of communications and technology. "Utilizing beacon technology and integration with digital-engagement partner eshots, attendees can connect with exhibitors when it is most convenient."
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