Drive Safe Chicago Contest Aims to Reduce Distracted Driving
Teens from Chicagoland, Illinois and neighboring states are invited to help spread the word about the dangers of distracted driving via the fourth annual Drive Safe Chicago PSA Contest. The contest invites teens to submit ideas for a 30-second public service announcement about distracted driving. It is sponsored by The National Road Safety Foundation, a nonprofit group that promotes safe driving, in conjunction with the Chicago Auto Show.
Three finalists will be selected and an Emmy Award-winning director will come to their schools to develop their ideas into finished TV public service spots. The public will then cast votes to select the grand prize winner, who will get a $2,000 prize. The winning spot will debut at the 2018 Chicago Auto Show. It will also air on the nationally syndicated TV show “Teen Kids News” on 220 TV stations nationwide. The first runner-up will receive $1,000 and the second wins $500.
“Even as today’s cars have technical innovations helping prevent crashes and protect occupants in the event of one, distracted driving continues to be a major risk for drivers,” said 2018 Chicago Auto Show Chairman John Hennessy. “We are pleased to have the Drive Safe Chicago contest engage young people as messengers to their peers and to all drivers that distracted driving is dangerous driving.”
Teens who live in Illinois, Wisconsin, Indiana and Iowa are invited to enter by sending a script or storyboard for a TV ad that reminds people not to drive distracted. Entries must be received by Jan. 8, 2018, and the winner will be announced at the Chicago Auto Show. All entrants will receive two free tickets to the Chicago Auto Show. Information about distracted driving and the Drive Safe Chicago Contest, including contest rules and entry form, can be seen at nrsf.org/teenlane/content/drive-safe-chicago.
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