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Digital Dealer to Host Workshop in Partnership with the Chicago Auto Show

In partnership with the Chicago Auto Show, Digital Dealer Workshops Chicago will take place Tuesday, Feb. 13 and Wednesday, Feb. 14 at McCormick Place. Digital Dealer Conference & Expo brings Dealer Principals, GMs, GSMs, Marketing Directors, ISMs, BDC Managers, and other top industry experts together to share best practices and discuss proven strategies to maximize results.

Attendees receive dual access to the workshops and the Chicago Auto Show, access to nearly 40 educational sessions and an exclusive Dealer Lounge presented by CDK Global.  The Dealer Lounge will provide a work space for attendees to catch up on email, phone calls and network with other dealers. This exclusive lounge will include snacks and beverages throughout the conference, compliments of CDK Global.

“We are passionate about helping dealers connect with their customers, operate at peak performance and navigate a rapidly changing industry, and this forum provides them with a unique opportunity to share insight and best practices with their peers, learn about the latest digital strategies and solutions, and collaborate to drive the automotive industry into the future,” said, Max Steckler, vice president, product management, CDK Global.

The Digital Dealer Workshop will feature a keynote address from NADA Chairman Mark Scarpelli as well as presentations from Automotive Development Group, vAuto,, Dealer Synergy, Dealer eProcess, 9 Clouds and many more.

For more details on the 2018 Chicago Auto Show, please visit For more details about the Chicago Auto Show Digital Dealer Workshop or to register, visit

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