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Digital Dealer to Host Workshop in Partnership with the Chicago Auto Show

Contact: Mark Bilek

Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632

Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986



CHICAGO (Jan. 31, 2018) – In partnership with the Chicago Auto Show, Digital Dealer Workshops Chicago will take place Tuesday, Feb. 13 and Wednesday, Feb. 14 at McCormick Place. Digital Dealer Conference & Expo brings Dealer Principals, GMs, GSMs, Marketing Directors, ISMs, BDC Managers, and other top industry experts together to share best practices and discuss proven strategies to maximize results.

Attendees receive dual access to the workshops and the Chicago Auto Show, access to nearly 40 educational sessions and an exclusive Dealer Lounge presented by CDK Global.  The Dealer Lounge will provide a work space for attendees to catch up on email, phone calls and network with other dealers. This exclusive lounge will include snacks and beverages throughout the conference, compliments of CDK Global.

“We are passionate about helping dealers connect with their customers, operate at peak performance and navigate a rapidly changing industry, and this forum provides them with a unique opportunity to share insight and best practices with their peers, learn about the latest digital strategies and solutions, and collaborate to drive the automotive industry into the future,” said, Max Steckler, vice president, product management, CDK Global.

The Digital Dealer Workshop will feature a keynote address from NADA Chairman Mark Scarpelli as well as presentations from Automotive Development Group, vAuto,, Dealer Synergy, Dealer eProcess, 9 Clouds and many more.

For more details on the 2018 Chicago Auto Show, please visit For more details about the Chicago Auto Show Digital Dealer Workshop or to register, visit


About the Chicago Auto Show
The Chicago Auto Show is the largest auto show in North America, spanning more than one million square feet of production, concept and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2.5 million annually for 18 vital Chicago organizations in a single night. The 2018 public show is Feb. 10-19. For more information, visit or

The 2018 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs.

About the Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is one of the nation’s largest metropolitan dealer organizations. It is comprised of more than 420 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 20,000 people in the metropolitan area. The association has produced the world-famous Chicago Auto Show since 1935. For more information please visit

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