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Concept & Technology Garage Gains Sponsor


Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: [email protected]

Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: [email protected]




Chicago (Jan. 11, 2017) - With advancements in technology, safety features and tightening fuel economy standards, today's automobiles are becoming increasingly complex. The Concept & Technology Garage will give automotive media a great opportunity to take a deep dive into the latest concept cars, safety technologies and automotive telematics.

This year the Steel Market Development Institute (SMDI) is the presenting sponsor of the Concept & Technology Garage. SMDI representatives will be available to connect with media and industry reps and will have promotional material on hand. SMDI also will provide a hospitality area featuring beverages and snacks.

"A natural outgrowth of our traditional concept car drive, the Concept & Technology Garage will give local and national media an opportunity to dig deeper into today's automotive tech," said Dave Sloan, Chicago Auto Show general manager. "It's easy to report on fuel economy improvements or new safety features, but to actually understand how manufacturers implement new systems, that takes time. This event will give journalists the opportunity to get a handle on all this new technology."

The Concept & Technology Garage will be held 1:30 - 4:00 p.m. Wednesday, Feb. 8 at McCormick Place, West Building, F2 Hall. Print, broadcast and electronic media are welcome to attend. Additional details will be sent to registered media. The event will be held in a climate-controlled exhibit hall. Vehicles and technology displays can be transported and offloaded in the hall.

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