Chicago Auto Show Vehicle Intros Reflect Industry's Diverse Offerings and Latest Trends - DMR
MEDIA INFORMATION
Contact: Mark Bilek
Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com
Contact: Jennifer Morand
Senior Public Relations and Social Media Manager
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com
FOR IMMDEDIATE RELEASE
DIGITAL MEDIA RELEASE (this release contains links to HD video and hi-resolution photography)
2014 CHICAGO AUTO SHOW VEHICLE INTROS REFLECT INDUSTRY’S DIVERSE OFFERINGS AND LATEST TRENDS
CHICAGO (February 12, 2014) – From the highly-anticipated, all-new 2015 Subaru Legacy to image-building vehicles like the off-road Toyota Racing Development (TRD) Pro Series, the 2014 Chicago Auto Show was home to more than a dozen new product introductions. As the nation’s largest consumer auto show, the Chicago Auto Show provides a great venue for manufacturers to showcase new models and shake hands with hundreds of thousands of potential customers.
“The auto industry is making a strong comeback and the quantity and quality of new product being released at auto shows nationwide is on the rise,” said Kurt Schiele, Chicago Auto Show chairman. “This past year, U.S. car and truck sales surpassed 15 million and the excitement and attendance at the Chicago show is a strong indicator that things are looking up.”
In fact, the National Automobile Dealers Association Chief Economist Steven Szakaly predicts 16.4 million new cars and light trucks will be purchased or leased in the U.S. in 2014, a 5.1 percent increase from 2013 marking the fifth straight year of growth.
Manufacturer executives discussed some of their latest product debuts that took stage at the 2014 Chicago Auto Show:
“We’re really proud of the [2015 Subaru Legacy] – it’s the sixth generation of the Legacy,” said Subaru Legacy Concept Senior Project General Manager Masayuki Uchida. “This time, we think the overall design and practicality and everything came together – it was a good balance of everything.”
“We just announced we’re going to enter the 2014 Global RallyCross series with the Volkswagen Beetle, the iconic shape of the Volkswagen brand,” said Clark Campbell, general manager of experiential marketing at Volkswagen Group of America Inc. “It’s an exciting new series that reaches a Millennial target buyer.”
“We’re really excited about these trucks, even right down to the paint,” said Mike Sweers, Toyota’s chief engineer of Tundra and Tacoma, of the Toyota TRD Pro Series trucks. “We pride ourselves in our off-road heritage and understanding our customer base who actually take our vehicles off-road. That quality, durability, reliability is built into these trucks.”
2014 Chicago Auto Show product debuts include:
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2014 BMW 740Ld xDrive
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2015 Chevrolet City Express
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2015 Chevrolet Silverado HD CNG Bi-Fuel
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2014 Dodge Journey Crossroad
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Honda Civic Si Forza Motorsport
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2014 Hyundai Veloster RE:FLEX
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2015 Kia Soul EV
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2014 Kia Optima Hybrid
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2015 Lincoln Navigator
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2014 Lingenfelter Reaper
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2014 Nissan Versa Note SR
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Nissan Frontier Diesel Runner
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2015 Subaru Legacy
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Toyota TRD Pro Series including the Tundra, Tacoma and 4Runner
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2014 Volkswagen Global RallyCross Beetle
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2015 Volvo S60 Polestar
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2015 Volvo V60 Polestar
To download HD-quality interviews with executives from each Chicago Auto Show product debut, please visit:
For hi-resolution images of the Chicago Auto Show debut vehicles, visit the following links:
For Chicago Auto Show logo assets for download, please visit:
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About the Chicago Auto Show
The Chicago Auto Show is the largest on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 worthy Chicago organizations in a single night. The 2014 public show will be February 8-17. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow. Media can register for the Chicago Auto Show Media Preview at chicagoautoshow.com/media/.
About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ nearly 20,000 people in the metropolitan area. The association has produced the Chicago Auto Show since 1935. For more information, visit CATA.info.
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