CHICAGO AUTO SHOW REVEALS 2020 SOCIAL MEDIA CAMPAIGN LINEUP
With more than 1 million square feet of the industry’s latest cars, trucks and SUVs, four indoor test tracks, three outdoor test drives, interactive displays and cutting-edge technology, there are countless opportunities for fans to get into the action and share their best show moments via social media. Chicago Auto Show organizers are planning a robust social media campaign to incentivize fans while providing them a virtual backstage pass at the latest and greatest the auto industry has to offer via platforms such as Facebook, Twitter, Instagram, YouTube and Snapchat.
“As the first major auto show of the calendar year, the Chicago Auto Show is perfectly positioned to identify the latest industry trends, tapping into one enormous focus group: our fans on social media,” said Chicago Auto Show Chairman Tony Guido.
Always a leader on social media, the 2019 Chicago Auto Show generated more than 53 million hashtag impressions, continued as the No. 1 national trend on Twitter, produced 37,000 mentions on public social media profile accounts and engaged more than 1,500 social media influencers during its Media Preview.
This year, Chicago Auto Show organizers are giving fans plenty of opportunities to engage with the show and jump into the action via social media.
Experience the #CAS2020 BUZZHUB
Located just off of the Grand Concourse, the #CAS2020 BUZZHUB features a 21-ft. wall with real-time trending feeds and giant #CAS2020 block letters for those pose-worthy moments. Fans who spot the Social Squad and show them their social media post from the show floor will receive instant prizes, including show apparel and car care products from show sponsor Turtle Wax. The BUZZHUB will also serve as home base for Daily Buzz videos, which are designed to keep fans and show-goers up to speed on that day’s highlights and trends.
Tune in Live on YouTube, Facebook and Instagram
For a true behind-the-scenes backstage pass, the show’s social media team will live stream manufacturer press conference events on its YouTube channel YouTube.com/user/ChicagoAutoShow on Thursday, Feb. 6. Additionally, show organizers have teamed up with ABC 7 Chicago to co-host Facebook Live panel discussions from the show’s BUZZHUB to highlight trending industry topics such as electric vehicles, autonomous driving and connected cars.
Insta Tag2Win
It’s simple. Follow @thechicagoautoshow on Instagram, tag the show in your post from the show (using hashtag #CAS2020) and the show will repost the best fan content to its Instagram stories. Featured fans will also win a Chicago Auto Show prize pack including apparel and other swag.
#SupercarSweeps Returns
Back by popular demand, show organizers have partnered again with Wintrust to provide fans the chance at winning exclusive access inside the show’s coveted Wintrust Supercar Gallery, an area featuring rare, exotic and ultra-high-performance sports cars. Fans who share a picture of their dream car with #SupercarSweeps and tag the Chicago Auto Show will be entered to win VIP access inside the Wintrust Supercar Gallery along with custom apparel.
Expert-guided VIP Tour
Many people attend the Chicago Auto Show to shop for their next vehicle. In fact, more than 60 percent of Chicago Auto Show attendees are 12-month vehicle intenders. However, with nearly 1,000 vehicles on display, there’s a lot of ground to cover. Show organizers have partnered with Cars.com to help shoppers navigate the show with an automotive expert-guided tour on the show’s final weekend. People can enter via the show’s Facebook page: Facebook.com/ChicagoAutoShow.
Attendees can connect with the Chicago Auto Show’s vibrant communities on Facebook, Twitter, Instagram, Snapchat and YouTube for a virtual backstage pass to learn about the hottest cars, special events, contests and more.
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