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Chicago Auto Show Partners with Eshots to Provide Unparalleled Consumer Engagement


Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: [email protected]

Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: [email protected]




Attendees can request vehicle information, register for ride-and-drives and enter contests by scanning show ticket

CHICAGO (Nov. 29, 2016) - The Chicago Auto Show is partnering with experiential marketing specialist, eshots, inc., to offer epass at the 2017 Chicago Auto Show. epass, part of eshots' EventOS platform, enables attendees to share contact information, request vehicle data, enter contests and register for activities in a seamless and secure way. epass is incorporated into the show's ticket and registering is as simple as entering name, email and ZIP code.

"Leveraging four indoor test tracks, six outdoor test drives, segment-leading social media and mobile app activations, free show-floor WiFi and unmatched exhibit space, the Chicago Auto Show is a perfect fit for epass," said 2017 Show Chairman Mike McGrath. "Automakers make a big splash in Chicago because they know it delivers more consumers than any other show and the epass system will make it extremely easy for attendees to receive information from the car companies."

The epass experience at the Chicago Auto Show features:

  • Quick and easy access to vehicle information, helping attendees make wise shopping decisions.
  • One-time registration linking the ticket QR code to the consumer's information.
  • Instant information sharing between attendee and exhibitor.
  • Dramatic reduction in wait times and contest/sweepstakes entry and reliable product information delivery to streamline the consumer experience.

With integration into the show's website and official mobile app, the epass experience extends beyond the show floor. Visitors to the show's website or mobile app can connect directly with manufacturers to request more information on specific vehicles, making their experience at the show more beneficial.

Home of the nation's largest auto show, Chicago is perfectly positioned to execute this innovative technology, which is designed to benefit both attendees and exhibitors. epass is made possible through the show's relationship with Chicago-based eshots, website and mobile app provider, American Eagle, and beacon-messaging expert, Footmarks.

"Our data told us that auto shows are the best performers in the auto segment, but there was still an opportunity to dramatically improve the consumer experience," said eshots' Founder and CEO, Craig Steensma. "With our EventOS platform featuring epass, we've solved one of the major issues facing auto shows -- attendee fatigue. By allowing attendees to register a single time, before or at the event, we can reduce the frequency and time needed to request vehicle info, enter contests or interact with dozens of auto brands at the show. Combine this streamlined registration process with beacon-based mobile app messaging and we've set the stage for the next generation of auto show experiences."

For more information on the 2017 Chicago Auto Show, please visit Media can visit for more information or to register for media credentials.


About the Chicago Auto Show
The Chicago Auto Show is the largest auto show in North America, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2.5 million annually for 18 vital Chicago organizations in a single night. The 2017 public show will be Feb. 11-20. For more information, visit or

About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is one of the nation's largest metropolitan dealer organizations. It is comprised of more than 420 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 20,000 people in the metropolitan area. The association has produced the world-famous Chicago Auto Show since 1935. For more information please visit

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