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CHEVROLET REVEALS ALL-NEW TRAX AND CAMARO 1LE AT THE CHICAGO AUTO SHOW MEDIA PREVIEW

MEDIA INFORMATION

Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: [email protected]

Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: [email protected]

FOR IMMEDIATE RELEASE

 
CHEVROLET REVEALS ALL-NEW TRAX AND CAMARO 1LE AT THE CHICAGO AUTO SHOW MEDIA PREVIEW 
 
CHICAGO (February 11, 2016) - Chevrolet introduced the all-new Trax compact crossover and the Camaro 1LE performance package during the 2016 Chicago Auto Show Media Preview. 
 
The newly re-designed Trax features contemporary design elements including an all-new front-end appearance and a new premium interior. The vehicle has updated technology with a seven-inch infotainment screen to keep drivers connected via Apple CarPlay and Android Auto, along with a number of safety upgrades including safety sensors. The SUV also offers keyless access with a push-button starter, which wasn't available last year.
 
"Right here in Chicago, we are the No. 1 retail brand - not one year running, but five years in a row," said Brian Sweeney, U.S. vice president of Chevrolet. "Our Chicago dealers have had leadership roles, and it is fueled by the great cars, trucks and crossovers you see here." 
 
Chevrolet also introduced to track-enthusiasts the Camaro 1LE performance package for both the V6 and V8 models. The package builds off the success of the previous-generation 1LE, offering increased handling and track performance. In response to customer demand, Chevrolet will offer two distinct 1LE packages, for both V6 and V8 models, each visually distinguished with a satin black hood, specific wheels and more cooling.
 
The 2017 Trax is expected to go on sale this fall. The new 1LE packages will be available in late 2016 on 2017 Camaro SS and LT V-6 coupes, equipped with manual transmissions. Pricing and performance data will be announced at a later date.  
 
Chevrolet also expanded its popular Midnight Edition to include all three of its pickups: the midsize Colorado, the half-ton Silverado 1500 and the Silverado 2500 Heavy Duty. All three can be seen for the first time at the 2016 Chicago Auto Show. More details to come soon from Chevrolet.
 
To watch complete coverage of the 2016 Chicago Auto Show Media Preview press conferences, please visit http://www.ustream.tv/channel/chicago-auto-show-2011.  For more information about the 2016 Chicago Auto Show, please visit www.chicagoautoshow.com. 

For more information on the 2016 Chicago Auto Show, please visit www.chicagoautoshow.com.    

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About the Chicago Auto Show
The Chicago Auto Show is the largest auto show on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North America vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 vital Chicago organizations in a single night. The 2016 public show will be February 13-21. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.

About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation's oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.

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