Castrol Edge Invites Media Guests to Meet Comedian and Racing Enthusiast Adam Carolla during Chicago Auto Show Media Preview on Feb. 7
MEDIA INFORMATION
Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com
Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com
FOR IMMEDIATE RELEASE
Castrol Edge Invites Media Guests to Meet Comedian and Racing Enthusiast Adam Carolla during Chicago Auto Show Media Preview on Feb. 7
CHICAGO (Feb. 5, 2019) – In an effort to promote Castrol EDGE’s latest film in its Live on the EDGE series, Castrol is inviting media guests of the 2019 Chicago Auto Show Media Preview to meet the film’s star, comedian and racing enthusiast, Adam Carolla. Carolla will be available for media interviews in the show’s BUZZHUB area, located just outside of the North Hall, from 3-4 p.m. Thursday, Feb. 7.
Castrol EDGE’s Live on the Edge film series tells the stories of remarkable figures from the world’s performance, automotive and entertainment industries who have seized the opportunity to lead more exhilarating lives. Just as Castrol EDGE transforms to be stronger under pressure, the Live on the EDGE campaign explores how individuals seek out exhilarating moments in their everyday lives.
The latest video with Carolla “Rain Starts Play” captures the exhilaration of deliberately seeking out and embracing new opportunity. Rain Starts Play showcases Carolla embracing torrential rainfall and setting out for an adrenaline-pumping wet drifting experience at a racetrack, pushing an Audi R8 V10 Quattro to its limits. For some, rain stops play; however, for Carolla, rain starts play.
To watch Castrol’s newest film featuring Carolla, visit www.youtube.com/CastrolUSA. For more information about Castrol EDGE, visit www.Castrol.com.
To schedule an interview with Carolla at the Chicago Auto Show Media Preview on Feb. 7, please contact Maisie Heine at maisie.heine@ogilvy.com.
For more information on the 2019 Chicago Auto Show, please visit www.ChicagoAutoShow.com, or watch this promotional video.
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About the Chicago Auto Show
The Chicago Auto Show is the largest auto show in North America, spanning more than one million square feet of production, concept and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2.5 million annually for 18 vital Chicago organizations in a single night. The 2019 public show is Feb. 9-18. For more information, visit www.ChicagoAutoShow.com or www.Facebook.com/ChicagoAutoShow.
About the Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is one of the nation's largest metropolitan dealer organizations. It is comprised of more than 420 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 19,000 people in the metropolitan area. The association has produced the world-famous Chicago Auto Show since 1935. For more information please visit www.CATA.info.
About Castrol
Castrol is one of the world's leading lubricant brands, with a proud heritage of innovation and fuelling the dreams of pioneers. Our passion for performance, combined with a philosophy of working in partnership, has enabled Castrol to develop lubricants and greases that have been at the heart of numerous technological feats on land, air, sea and in space for over 100 years.
Castrol is part of the BP group and serves customers and consumers in the automotive, marine, industrial and energy sectors. Our branded products are recognised globally for innovation and high performance through our commitment to premium quality and cutting-edge technology. To find out more about Castrol please visit www.castrol.com.
About Adam Carolla
Adam Carolla is best known as a comedian, actor, radio personality, television host and New York Times best-selling author. He currently hosts The Adam Carolla Show, which holds the Guinness Book of World Records for “most downloaded podcast.”
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