Behind the Scene for Erin’s Alliance Against Intoxicated Motorists for Change PSA Shoot
Erin’s Alliance Against Intoxicated Motorists (AAIM) For Change filmed the NBC 5 Chicago public service announcement last week - part of its prize for securing the most votes in the Chicagoland Dealers Care Facebook contest hosted last fall.
The month-long philanthropic event enlisted the public to vote on DriveChicago.com’s Facebook page for a local charitable organization. The charities were nominated by Chicagoland new-car dealerships, and the voters – more than 91,000 of them – deemed which charities should receive extra financial support. In this case, local dealership Joe Rizza Ford, longtime financial support of Erin’s AAIM for Change, entered the charity into the contest. Erin’s AAIM for Change took first place and received the grand prize of a $3,500 donation and a public service announcement to help market the cause.
The final PSA will appear in November 2013 on NBC 5 Chicago. For more information on Erin’s AAIM for Change, please visit http://www.erinsaaimforchange.org.
Photo caption (left to right): NBC production crew members; Dan McMillan, CFO of Joe Rizza Ford; Gerry Olmstead, founder of Erin’s AAIM for Change
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