Chicago Auto Show Blog

Top 5 Epic Social Media Moments of #CAS15

Posted by: Jennifer Morand

While there were many “epic” (as we say in Chicago) memories of the 2015 Chicago Auto Show, here are a few social media moments that made this year’s show extra memorable.

Ford Debuts Police Interceptor with Canine Help
This was no ordinary sheet-pull. With a little help from a canine friend, the Ford Police Interceptor was unveiled to thousands who attended the Media Preview.

The Chicago Auto Show’s Vine/Instagram Video Challenge

We teamed up again with Digital Megaphone to host a Vine/Instagram video challenge during the Social Media Preview, a day before the doors officially opened to the public. As challenging as it may be to create a video in just 7 to 15 seconds – in the Vine and Instagram time allotment – Kari with @chicagoings made it seem easy!  She won a round-trip (for two) from Southwest Airlines and additional prizes from Shell and Fifth Third Bank for her creative take on the Chicago Auto Show.

The second and third place videos also deserve to be featured:

Second Place Video

Third Place Video

Twitter Chat with Top Automotive Designers

We had burning questions for some of the top automotive designers, so we hosted an hour-long Twitter chat with Ford’s Senior Designer of the GT, Garen Nicoghosian, Hyundai’s Product Manager Ricky Lao to discuss the Genesis and Acura’s NSX exterior designer Michelle Christensen. Here are some highlights.




Photographers on Instagram

Although a cliché, the phrase “pictures are worth a thousand words” holds true for social media – especially on the Instagram platform. Mostly the Instagram newsfeed is cluttered with hashtags, not clear and concise sentences. To share a fresh perspective of the show and, quite literally, from new lenses, the Chicago Auto Show engaged a group of local photographers who also happened to have Instagram clout. Here are a couple examples:


@dbromo helped share the story that the Green Line Cermak-McCormick Place stop was now open, making it more convenient for Chicago Auto Show city-dwellers to attend the show via public transportation.


@city_in_a_garden shows the crowds flock to the Ford GT.


@j_biri captures the Ford Mustang hooked up to the dynomometer.

First Look for Charity Buzz

The Chicago Auto Show’s First Look for Charity gala was buzzing on social media, and for good reason: attendees raised $2.5 million for 18 local charities. As the name implies, those who attend First Look for Charity are among the first to get a glimpse of the nation’s largest auto show with hundreds of brand-new vehicles on display. Guests are amid opulence as they’re also treated with champagne, beer and cocktails along with 40 different food stations serving 75 different menu items.


What #CAS15 moments do you deem most "epic"? Comment below or tweet us @ChiAutoShow.

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