The Masterpiece of the Chicago Auto Show
Posted by:
Hayley Feichter
When you first look at a painting, do you think about the thousands of brush strokes and hours of tireless work that went into creating such a beautiful masterpiece? If you're like me, probably not. It's easy to forget that the Chicago Auto Show is quite similar to a painting, a stunning and beautiful event that requires a strong backbone of support in order to shine.
While I will be the first to admit that I probably know only a tiny fraction of the work that is needed to pull off the auto show, my time as an intern for both the 2016 and 2017 shows has provided me insight into the busy world that happens while others are enjoying the show floor.
I've witnessed dedicated warriors work literally nonstop for an entire week prior to the show in order to turn an empty exhibit space into amazing display areas. I've seen automotive professionals meticulously maneuver the newest cars into perfectly angled spots and scrub even the most miniscule smudge from each car so it glistens. I've watched the communications staff work tirelessly to ensure that all information about the show is easily accessible, all digital and social media outlets are covered, and the thousands of media people that come to cover the show are credentialed and cared for.
As an intern, I've gotten to play a small role in this "behind the scenes" world. I've been fortunate enough to attend press conferences for unveilings of the newest vehicles in order to create press releases on behalf of the Chicago Auto Show. I've gotten to interact and network with media and other industry professionals from around the world. In addition, I've been able to create social media content to excite followers and have even witnessed several Chicago Auto Show hashtags trend globally!
This is just a tiny fraction of the numerous elements I have witnessed that aren't necessarily seen by the public on the show floor. There's a lot of work that goes into this "painting" that is the Chicago Auto Show, but it's all worth it when that final masterpiece comes together. As my time as an intern comes to an end, I'm so grateful I got to be a part of that masterpiece!
- Katrina Hauser, Chicago Auto Show Intern
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