MINI is Racing for Likes
The MINI display at the Chicago Auto Show boasted an interactive contest with winners getting a chance to hot lap the Indianapolis Motor Speedway in a MINI convertible. The objective of the contest is to create a video that would gain the most Facebook Likes.
With a camera recording, participants sit in the MINI Convertible in front of a green screen as the car races down an imaginary country road. Participants are emailed a link to their video so they can share it on Facebook to increase their chances to win.
A representative said that over 600 people have participated in the contest so far. The videos can be found at MINIUSA.com. The contest ends one week after the close of the Chicago Auto Show.
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