Chicago Auto Show Blog

Kia Puts the B.R.A.K.E.S. On

Posted by: Ashley Alletto

Walking through the Chicago Auto Show many driving simulators are featured throughout the show room floor. Kia’s exhibit is no exception to this trend. Something that makes people put on their brakes for Kia is the teen defensive driving program B.R.A.K.E.S. This unique program helps teach teens to be better defensive drivers.

B.R.A.K.E.S., which stands for ‘be responsible and keep everyone safe’ was started in 2008 by NHRA racecar driver Doug Herbert after he lost both of his son’s in a fatal car accident.  The goal of this program is to help prevent injuries and to save lives by training teenagers to be better equipped drivers with enhanced defensive driving skills. The four hour course is free and participants get to learn from top professionals in the industry. B.R.A.K.E.S. is run in ten different states throughout the country.

Kia donates all of the vehicles used in the B.R.A.K.E.S. program. Three of the brands featured vehicles used are the Soul, Forte, and Rio. Kia product specialist Eleanor Han says “This program is unlike any other Drivers Ed course. I believe it saves lives”.


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