Chicago Auto Show Blog

Jaguar Land Rover Unveils Next Generation

Posted by: Jennifer Morand

Jaguar Land Rover's General Manager of Product Management David Larsen recently addressed the Midwest Automotive Media Association highlighting the "new generation of Jaguar," specifically three all-new vehicles: Jaguar E-PACE, XF Sportbrake and the XJR575. He also previewed the freshened Land Rover lineup, spotlighting the all-new Land Rover Range Rover Velar.

The expanded Jaguar lineup offers seven models for the first time in brand history. This new generation of Jaguar will continue to enhance its all-around brand competitiveness including product portfolio enrichment, price positioning and further elevated after-sales service package.

With this wider variety of product, the brand is continuing to reach a younger demographic and attract new audiences. In fact, its median buyer is just 54 years old, which is lower than Mercedes-Benz, Lexus and Porsche. Larsen said the brand is in a position of strength with the products' great styling and incredible performance.




Jaguar Land Rover highlighted its full list of vehicles and provided updates on what's new for the 2018 model year for current vehicles, and offered a sneak peek into future vehicles. 

2018 Range Rover Velar
Defining the new style for Range Rover moving forward, the overall strategy in theme behind the Velar was modern reduction, which is represented in the flowing lines and clean exterior. One of the biggest changes on this vehicle is the revolutionary design of the interior - elegant, modern, simplistic interior.

On the tech side, a new infotainment system debuts. Two 10-inch screens provide access to audio, navigation, entertainment and vehicle settings. There are three dial (no buttons) touch inputs on the steering wheel which only illuminate once you touch it. Quality materials, including aluminum and upgraded lighting, sets it apart from competitors.

The Velar has a starting price range of $49,900.

2018 Range Rover Sport
The "most capable and dynamic sports SUV" gains the following features for the 2018 model year:

  • Mid-cycle refreshening
  • 0-60mph in 4.3 seconds
  • Refreshed exterior and interior - includes controlled touch pro duo
  • Similar features in the Velar is carried over to this model

The Range Rover Sport goes on sale this winter and has a starting price point of $66,750.

2018 Range Rover
The 2018 Range Rover is positioned as the most capable and refined SUV in the world, according to the brand. Features include:

  • Mid-cycle refreshening
  • Access for charging is located in the front grill

The 2018 Range Rover goes on sale this January and has a starting price of $87,350.

2018 Range Rover Defender
Larsen eluded to the fact that the Defender is in the brand's future. More to come from the brand. 

2018 Jaguar XJR575
The XJR575 is the "pinnacle of the Jaguar brand." 2018 features include:

  • Top speed of 186 mph
  • 0-60 mph in 4.2 seconds
  • Driver assistance systems include blind spot assist, lane keep assist and the driver conditioning monitor

The 2018 Jaguar XJR575 is on sale at a starting price of $122,400.




2018 Jaguar XF Sportbrake
New features include:

  • 69.7 cubic feet
  • New technology includes gesture-controlled tailgate and sunblind

The XF Sportbrake will be available in November with a starting price point of $70,450.

2018 Jaguar E-Pace
The Jaguar E-PACE shares F-PACE's silhouette, and draws features from the F-Type.

Compared to its competitors, this vehicle is as long, as high but wider - which uniquely provides more comfort in the second row.

The E-PACE goes on sale early 2018 at a starting price of $38,600.

Two new products will be debuted in 2018, including:

2018 Jaguar XE SV Project 8
Features include: 

  • 200mph top speed
  • 0-60mph in 3.3seconds
  • Only 300 to be created (on sale July 2018 at a price point of $187,500)

2018 Jaguar I-Pace Concept
A few highlights for this concept include:

  • 0-60 in 4 seconds
  • 80 percent charge in 90 minutes
  • All-wheel drive

While Jaguar has been able to attract a new, younger audience, the brand understands the importance of retaining its new customers and acknowledges that Jaguar EliteCare is an important part of that. EliteCare provides Jaguar customers best-in-class five-year/60,000-mile coverage, complimentary scheduled maintenance and roadside assistance, plus Jaguar's InControl Remote & Protect technology.

Also down the pipeline, by 2020 - according to Jaguar - any new Jaguar Land Rover vehicles will be offered with an electric/electrified powertrain option.

To find a listing of local Jaguar Land Rover dealerships, visit

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