Chicago Auto Show Blog

FCA Gets Buzzing

Posted by: Sierra Buechler

Fiat Chrysler Automobiles (FCA) provided social media influencers at the 2016 Chicago Auto Show Social Media Preview with the opportunity for a tight-knit talk about the future of their brands, Chrysler, Jeep, Ram Truck and FIAT.  
 
The brand-focused sessions with company personnel allowed for attendees to learn about what's in store for FCA in 2016. Highlights of the talks were as followed. 
 
Chrysler: 
The all-new 2017 Chrysler Pacifica minivan, coming mid-2016 was designed with family in mind. Over one hundred safety features are available, including the standout three hundred sixty degree camera. 
 
Jeep: 
On display was Jeep brand's 75th anniversary special editions and the new Jeep Cherokee Overland. The full line of anniversary vehicles are designed with a signature satin bronze paint and wheel with orange accents. 
 
"Staying true to the open air freedom," Ron Frank, Senior Manager of Jeep said, "all anniversary models come with a standard sun roof." 
 
Ram:
Debuted the day prior at the Chicago Auto Show the Ram 2500 Power Wagon continued to gain attention. The brand is known for its off roading capabilities. Ram representatives took the opportunity to give social media influencers an in depth at the model.  
 
Fiat:
Fiat 124 Spider Roadster, coming this summer is now on display at the auto show. Powered by passion, the new model is designed with high steel. The vehicle comes with a 7' touch screen that has the ability to alert that driver of potential hazards. It was also designed with "crumple" zones, which help absorb energy away from the driver in the event of a collision. 
 
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