Family Friendly Fun at CAS18
Opening weekend of the nation’s largest auto show welcomed many excited and active attendees.
As expected, the Chicago Auto Show’s primary focus is the newest cars and the manufacturers’ creative innovations, but there is so much more excitement to be shared with the attendees. Many interactive activities are available -- besides the obvious test drives -- to offer the perfect auto show experience. Families can expect an enjoyable day, full of entertainment, celebrity appearances and, of course, a new perspective into the automotive industry.
For example, Chevrolet’s display concentrated on providing hands-on activities for families including a sketching studio introducing users to auto designs and the opportunity to design your very own Corvette. A trading card station was set up nearby, with kiosks asking users to pose with a green screen so that a NASCAR or MLB style trading-card would print out with their faces and “stats.” This is especially fun for bigger groups, as they are encouraged to swap each other’s cards to create their own deck.
The Polaris Slingshot exhibit featured a kids’ race track with mini race cars and cone obstacles, and Nissan featured vehicles with Star Wars themes. People could become a virtual Stormtrooper with an interactive display and practice their uphill driving skills (legally licensed or not!) with an E-Pedal booth.
Kia offered a Super Shot basketball competition and interactive soccer demonstration where players could act as a goalie; the brand played up on the fact that they are recognized as sporty, offering a test drive in a Kia “gym.” Car seats were offered for children so that they may be included in the activities, and this was especially beneficial for the Camp Jeep track. Almost as if it were a roller coaster, the drive took passengers on quite an adventure. Jeeps were driving up and down stair cases, stopping mid-hill drop and boasting their off-roading capabilities.
Families enjoyed snacking on delicious Ryba’s fudge, churros and soft pretzels while trying out flashy VR experiences (i.e. an Infiniti car being built around the user as they sit in the front seat) and attending interviews and autograph sessions with manufacturer presidents and Chicago sports teams.
Overall, the 2018 Chicago Auto Show is a perfect way to become familiar with or fuel interest in the automotive industry, and it truly offers a unique place for families to connect.
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