Chicago Auto Show Blog

Chicago Auto Show Highlights from a First-Timer

Posted by: Andrea Jabson

The Chicago Auto Show has been a huge event for more than 100 years. This is my first time attending the Chicago Auto Show. I went in with an open mind, eagerness to learn and seek out new opportunities to try out new experiences. From a newbie’s perspective, here are some key highlights that I appreciated during my time being a social media intern at the Chicago Auto Show.

Subaru

Subaru's 50 Year Anniversary: As a proud Subaru Legacy owner, I really enjoyed seeing what the Subaru exhibit had to offer. Subaru unveiled their limited edition versions for the 50th anniversary celebration in the United States this year at the auto show. I loved seeing their brand new Heritage Blue paint color and seeing Subaru’s first vehicle sold in the United States. I even took a test drive in a 2018 Legacy around the Planetarium and Lake Michigan. How awesome is that?!

Jeep

Jeep Test Track: I got a firsthand look at how Jeep Wrangler lives up to its name. I was taken on a joy ride in a 2018 Jeep Wrangler Rubicon. We were not only going up and down ramps, but also driving up flight of stairs and even balancing on inclines showing off how crazy powerful Jeep is both on and off the road. I’m sure people waiting in line at Jeep were giving me weird looks because of the laughing shrieks coming from my vehicle.

Lambo

Super Car Gallery: I was able to get exclusive VIP access to the exotic cars brought to the auto show. I have to say, it was pretty intimidating even being anywhere near these type of cars, but it's definitely not an opportunity I would pass up. Some of the cars shown in the gallery were Aston Martin, Bentley, Rolls-Royce and Lamborghini. Did you know that a Lamborghini can go from 0 to 60 miles per hour in 2.9 seconds?! That’s crazy quick!

nissan1

Star Wars at Nissan: Nissan collaborated with Star Wars to promote its latest film The Last Jedi. It was so cool seeing the fighter jets come down from the ceiling hanging right above a Murano styled as a X-Wing Fighter. BB-8 was right above the passenger seat and a Titan styled as a AT-M6 Walker. They also had a fun interactive screen that transformed you right into a Stormtrooper just like in Star Wars.

Overall it was pretty amazing being able to not only experience The Chicago Auto Show hype, but also being able to take a closer look at what goes on during the show as a social media intern. The staff and exhibitors were extremely helpful and really wanted to get the crowd involved with the hands-on experiences. Even if you are not a car person or in the market to purchase a new vehicle, it is a great time and lots to do for everyone of all ages. 

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