Chicago Auto Show Blog

Buick Aims to Fill the White Space with Regal GS and TourX

Posted by: Jennifer Morand

The Regal line swaps a hatch for a trunk and adds the adventurous Regal TourX to the lineup for 2018. According to Buick’s Marketing Manager Brad Wolf, “Where spirited driving meets attainable luxury and sleek, sporty design meets modern usefulness, you’ll find the 2018 Regal GS. Where rugged utility meets upscale amenities, purpose-built for an active lifestyle, you’ll find the 2018 Regal TourX.” 
With these models, Buick aims to find the “white space” in the industry to fill a void. For example, the Regal GS may be a smart choice for buyers who are looking for a step above the mainstream but don’t want to pony up for a BMW. The luxurious TourX wagon finds the sweet spot between a Subaru Outback and an Audi A4. 
Regal GS
The Buick Regal GS combines sportiness with luxury into a spacious, all-wheel drive hatchback sedan. Notable vehicle features include massive cargo space; standard heated/cooled and massaging performance seats; intelligent AWD system with an active twin clutch; standard Brembo brakes; a standard 8-inch touchscreen and 8-inch reconfigurable instrument cluster; and Apple CarPlay and Android Auto compatibility.
In terms of safety, a head-up display is available with an optional package that also includes several safety features including front pedestrian braking, lane keep assist with lane departure warning, forward collision alert and adaptive cruise control with forward automatic braking. 
Under the hood you’ll find a 3.6-liter that puts out 310 hp and 282 lb.-ft. of torque. It has some pep, reaching 0 to 60 in six seconds. 
Every Regal GS also features Buick’s Interactive Drive Control which allows the driver to tailor the car’s dynamics based on different drive experiences through a standard setting or Sport and GS modes. 
The Regal GS starts at $39,990, a more attainable price than its competitors in the segment – according to Wolf.  
Regal TourX
The Regal TourX is the rugged, more adventurous brother of the GS and is built for those with an active lifestyle. The five-passenger luxury wagon features best-in-class cargo space with 73.5 cubic ft. behind the first row as well as a lower roof and load height than most SUVs. Three trim levels are offered including the base, Preferred and Essence. Each trim level comes with a standard turbocharged 2.0-liter, four-cylinder engine, putting out 250 hp and 295 lb.-ft. of torque. 
Notable features on the base model include LED lights, heated mirrors, a rearview camera, OnStar communications package with 4G connection and in-vehicle Wi-Fi, as well as Apple CarPlay and Android Auto integration. 
The next level up, Preferred, includes additional safety features such as rear parking sensors and blind-spot and rear cross-traffic warning systems. The highest trim level, Essence, adds more luxurious features such as driver-seat memory functions and a wireless smartphone charging pad. Enhanced safety features include adaptive cruise control, forward collision warning, pedestrian detection, automatic emergency braking and lane departure warning.
Wolf also noted that compared to a traditional crossover, the TourX can more likely fit inside a garage with the roof racks on and kayaks loaded on top. While this may not seem like a deal-breaker, he mentioned this was actually a very important feature to owners for the sake of convenience. Again, an example of how Buick is aiming to fill any white space in this segment. 
The TourX starts roughly $10K lower than the Regal GS with an MSRP of $29,070. 
Also, just recently, Buick announced that the Regal Sportback is getting an upscale Avenir trim level. If you missed the interview with Brad Wolf on Drive Chicago radio, WLS-AM 890 at 8 a.m. last Saturday, the full podcast can be found here.
Buick believes its product portfolio is the freshest on the market. What do you think? Comment below or tweet @DriveChicago
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