All-New 2018 Alfa Romeo Stelvio Quadrifoglio – Designed to be the Best!
On Wed. April 25, Midwest Automotive Media Association (MAMA) held its April meeting at the Collectors’ Car Garage in Chicago to discuss the future of the Alfa Romeo brand and introduce the new Stelvio Quadrifoglio.
Ben Lyon, Head of Product Marketing, Alfa Romeo, North America kicked off the presentation by opening with a quick history of the brand. Founded in 1910 in Milan, Italy by an Italian aristocrat, the brand has grown from selling bicycles to selling cars and motorcycles alike. For decades Alfa remained a niche brand in the US selling from a few hundred to a few thousand vehicles each year. In 1995 imports of Alfa vehicles officially ended and Americans were left to salivate over vehicles like GTV and Spyder. That is, until Alfa Romeo was finally brought back in late 2008 with the 8C Competizione and in 2014 with the 4C. During the Super Bowl in 2017, Alfa returned in a big way with three ads touting the new Giulia sedan. Lyon then moved into explaining where the Alfa is headed in the near future. As the brand grows in popularity, here in North America, the tradition of designing exclusive and innovative vehicles continues to live on.
As of recently, the Giulia won the 2018 Motor Trend Car of the Year award giving Alfa Romeo an exciting start to the new year. Since then, the brand has showcased the all-new 2018 Alfa Romeo Stelvio Quadrifoglio, with Alfa Romeo claims is the world’s fastest production SUV ever.
“Alfa Romeo engineers have created the optimal vehicle for those demanding high levels of performance and utility,” said Lyon. “[The Quadrofoglio] is everything you’d expect a vehicle to not only handle, dominating the track, while also being comfortable as the daily driver.”
Delivering race-inspired performance and state-of-the-art technologies in a popular midsize crossover package, Alfa Romeo has created a premium mid-size SUV that can compete with the best luxury crossover offerings the world has to offer. The interior includes progressively upholstered leather seats with accent stitching, extensive use of carbon fiber, large display screens, and more. Sporting new technology, traction control, and DNA pro Drive Selector, the Quadrofoglio has the ability to go from 0-60 mph in only 3.6 seconds – faster than the Guilia, thanks to all-wheel drive.
With an MSRP of $79,950 and fully loaded at around $93,000, the Quadrofoglio means business. More importantly, the vehicle is intended to put an emphasis on driving enjoyment -- it should make you want to drive more, drive faster, and drive harder. Certainly a refreshing attitude given today’s emphasis on driverless tecn.
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