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2020 CAS Announces Fourth Annual What Drives Her Luncheon

Contact: Mark Bilek

Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632

Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986



CHICAGO (Dec. 23, 2019) - In partnership with A Girls Guide to Cars and Women in Automotive, the fourth annual What Drives Her Luncheon is during the Chicago Auto Show’s Social Media Preview on Friday, Feb. 7 at McCormick Place. Influential women will be invited to come together for a robust lineup of presentations and panel discussions surrounding the impact that females have on the automotive industry, with a special focus on hiring and recruiting female leadership.

“During the 2019 program, we brought two really important conversations to the stage,” said Scotty Reiss, founder of A Girls Guide to Cars. “Our mission is to inspire the women out there to see the opportunities ahead; not only for themselves, but for other women who want to find a role in the automotive industry.”

Michelle Krebs, executive analyst for Autotrader and a moderator of the What Drives Her panel, added: “I think what was interesting about my panel was that it was extremely diverse in terms of backgrounds. We had people from the retail part of the business, from the automaker part of the business, to part supply…everybody came to this industry in a different way.”

Have an idea for a panelist for the 2020 What Drives Her Luncheon?Automakers, media personnel and related industries welcome. Please contact Jennifer Morand ( as soon as possible with recommendations. The full lineup will be announced after the New Year.

Exhibitors interested in extending their presence with a turnkey content development program, reaching consumers before and after the show, may contact Jen Morand (


About the Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is one of the nation's largest metropolitan dealer organizations. It is comprised of more than 420 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 19,000 people in the metropolitan area. The association has produced the world-famous Chicago Auto Show since 1935. For more information please visit


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