News & Events

Your Chicago Auto Show

You hear enough about the Chicago Auto Show, now it's your turn to tell us a story. A lot of people have already shared great Chicago Auto Show memories with us, and we want to hear more of them. So dig out the box of 35mm slides and Betamax tapes and get ready for a drive down memory lane.

Ask your parents if they've got any good stories. Heck, ask your grandparents, aunts, uncles, cousins, and the rest of your family while you're at it, because if we use your story in our display at the Chicago Auto Show, we'll send you a pair of free tickets to the show.

Yes, you read correctly. If we like your story enough to make it part of our history display at the Chicago Auto Show in February, we'll send you two free tickets, good for admission any day of the show.

Think up your favorite Chicago Auto Show memories, write them down, and send them to . If you have slides, pictures, or other physical media, we'll be happy to copy them and return the originals, just send an email and we'll work out the details.

Here are a few examples to get you going.

Probably the Chicago Auto Show that was most memorable was 1964.  I had been attending since the 1961 show, but it was the first one I would cover for the newspaper I worked for, the Milwaukee Sentinel. At the time I had no knowledge of press previews and plans were made to attend the show on the opening Saturday.  My girlfriend at the time, who had absolutely no interest in automobiles, agreed to go along if I would do penance by following her through seemingly every floor of every department store on State Street. That completed, I drove to the first McCormick Place in my new 1964 Rambler American 440 hardtop I was so proud of.  Once in the show, we toured the various displays, which I devoured while she stared at the ceiling, or somewhere where there were no new cars to look at.

Then we came to the American Motors display.  On a turntable was the Rambler Tarpon show car, based on the 1964 American.  I thought it was neat, considering my new ride.She, on the other hand, gushed that it was the neatest car she ever saw.  When I was ready to move on, she was not.  She had to look at the Tarpon from every angle and wouldn’t stop talking about it…this from someone up to this time that felt cars were invisible. During the tour of the remaining displays, she insisted we return to see the Tarpon again. After finishing my tour, we had to look one more time.  On the ride home I tried to impress her that my American was the same basic car as the Tarpon.  It didn’t register. I wrote my review and of course had to mention the Tarpon.

The 1964 show was months ahead of the introduction of the Ford Mustang and Plymouth Barracuda, the latter a fastback mounted on the Valiant compact, not unlike the Tarpon. With favorable reviews, the brain trust at American Motors decided to mount the Tarpon styling on the larger Classic body and call it the Marlin, a mid-year 1965 model. Neither my girlfriend nor the buying public was impressed and the Marlin was not a success.

Phil H.
Milwaukee, Wis.


Since 1976, I have traveled every year to Chicago from Wauwatosa, Wisconsin, to view and photograph the new cars at the Chicago Auto Show. In 1981, I and friend Ric Lieberman drove to the show in Ric’s brand-new Renault 18i. During the show, we stopped at the Renault exhibit to listen to the spokeswoman give her presentation on a silver-and-black 18i. Ric and I talked with her about Renaults for about 15 minutes, and found her to be very knowledgeable. Her name was Lane. She had two children and ran a motel with her husband. Next year, Ric and I were touring the show and spotted Lane demonstrating the new Renault Fuego. She announced to the crowd that she recognized two gentlemen from the year before. This made us feel about nine feet tall. Our mutual friendship went on for six years. Lane always recognized and welcomed us to the show. The last time we saw Lane was in 1987, demonstrating Toyota trucks. One year, I took a photo of Lane next to a Renualt Alliance. A year later, I brought the photo to the show to be autographed. On the border, Lane wrote, “Dear Tom ‘Friendly’ kind people spread warmth and relate to even strangers as human beings. You have a wonderful personality. May you always enjoy people as they enjoy you! Good Luck, Lane”  

Tom P.
Wauwatosa, Wisconsin

Back to News

Follow Us Socially Using #CAS16



Friday, November, 13, 2015

Ford Edge Night Out

Ford’s Edge Unstoppable tour recently paid a visit to Chicago for an #EdgeNightOut. The event featured some ...

Tuesday, November, 10, 2015

Tacoma Comes Out to Play

Toyota’s corporate manager for truck operations, Rick LoFaso, shared details on the all-new Tacoma during the ...

Saturday, November, 07, 2015

Truly Grand Opening!

Usually when a dealership holds a grand opening, it's celebrating a new building or a new location, but in the ...

Tuesday, October, 20, 2015

Mazda Drive for Good Program Returns

Now through Oct. 28, Mazda and NBCUniversal are encouraging people to nominate an organization or individual who is ...

Monday, October, 19, 2015

BMW takes Uber Users for a Ride in the Forthcoming BMW 7 Series

Today only, BMW and Uber are giving Chicagoans the ride of a lifetime – to be among the first to experience ...

Tuesday, October, 13, 2015

Fall Rally Picks: MAMA Family Vehicle of the Year

Each year during the Chicago Auto Show Media Preview, the Midwest Automotive Media Association (MAMA) hosts a ...

Friday, October, 09, 2015

Jeep and Ram Blaze the Trail

Fiat Chrysler Automobiles (FCA) took MAMA members on a wild ride this past week at the Midwest Automotive Media ...

Friday, October, 09, 2015

Mazda Likes the Power of 3

Mazda is one automaker that follows its own road. For years the Asian iconoclast has built cars that are fun to ...

Thursday, October, 08, 2015

Scion Gets Back to Its Roots

Toyota’s youth-oriented division recently launched two new small cars for 2016, the subcompact iA sedan and ...

Tuesday, September, 29, 2015

Honda, Not Your Average Car Company

In a recent ad campaign Honda has outdone itself. This ad stands out because it highlights Honda’s many ...


11/23/2015 10:10:45 AM

We asked you to cast your votes for the look of the 2016 Chicago Auto Show, and the jury is in! The official poster this year will be #3

11/23/2015 8:03:04 AM

Starting today (through Jan. 4, 2016), Mazda will donate $150 to a local charity of your choice for every new car purchased or leased through its #MazdaDrive4Good program. Visit to find a dealership near you. To learn more, visit:

11/20/2015 9:30:03 PM

When do tickets go on sale online??? I know it says mid-November on the site...sorry if this has been answered

11/20/2015 8:28:06 AM

Flashback Friday! Did you know? Chicago’s Coliseum was home to the Chicago Auto Show from 1901-1935, where general admission for the public was just 50 cents per ticket

11/19/2015 8:28:03 AM

The struggle is no longer real now that Jaguar has invented a car key system that takes shape around your wrist. The 2017 F-Pace has created a wristband that is water and shockproof! The activity key will be ideal for adventurous consumers. #Jaguar #innovation

11/18/2015 5:16:18 PM

Cool concept from Scion, the C-HR. #LAAutoShow

11/18/2015 3:45:02 PM

Did you know? For every new Mazda sold or leased between Nov. 23, 2015, & Jan. 4, 2016, Mazda will donate $150 to a local charity of your choice. Find more details here:

11/18/2015 11:56:19 AM

Follow us on Periscope to get a behind-the-scenes look at newly-debuted vehicles at the #LAAutoShow, some of which will be displayed in Chicago for the first time at #CAS16

11/18/2015 11:21:54 AM

Lincoln just debuted the MKX at the #LAAutoShow. This February, Chicagoans will have the chance to win the Black Label version at the First Look for Charity black-tie gala! #FLFC16

11/17/2015 5:42:24 PM

The Chicago Auto Show Changed their cover photo.


11/24/2015 3:34:02 PM

How can #cocktails and slick #cars enhance #cardiovascular services at Sherman Hospital? @ChiAutoShow

11/24/2015 10:26:01 AM

See @ChiAutoShow GM Dave Sloan speak about #auto #enviro RSVP: #GreenFleets #Fleets #Chicago

11/24/2015 6:25:56 AM

RT @camarodotcom: The Blackhawks Camaro at The Chicago Auto Show @ChiAutoShow @ChevyDrivesChi #camaro @chevrolet

11/23/2015 11:20:20 AM

RT @ChiAutoShow: The votes are in! The official poster this year will be #3! #CAS16

11/23/2015 11:19:03 AM

The votes are in! The official poster this year will be #3! #CAS16

11/22/2015 3:20:16 PM

@ChiAutoShow It was held at the cow palace

11/22/2015 11:16:46 AM

Plan a Family Day-cation at the Chicago Auto Show #CAS15

11/21/2015 4:52:28 AM

@ChiAutoShow ¦ Would you like to experiment with an exceptional social media planning tool? It is entirely free for

11/20/2015 10:45:17 AM

RT @ChiCleanCities: RSVP TODAY to see @ChiAutoShow GM Dave Sloan speak at our End of Year Mtg