Word of Mouth Marketing Association (WOMMA) Hosts Evolution of Word of Mouth Marketing Panel Discussion
During the 2015 Chicago Auto Show Social Media Preview, the Word of Mouth Marketing Association (WOMMA) featured a panel discussion to highlight the evolution of word of mouth marketing. WOMMA, the nonprofit trade association dedicated to the word of mouth and social media marketing industry, featured four panelists of various backgrounds and positions that shared success strategies for real-time and word of mouth marketing.
The panelist lineup included: Elly Deutch, associate director of digital and social media, Garrett Popcorn; Justin Lyons, director of communications, Chicago Architecture Foundation; Lauren McCadney, director, digital engagement and social media, CDW; Kevin Saghy, manager of communications, Chicago Cubs.
Elly Deutch has been in the digital space for the past seven years and has managed social media strategies and communities. Deutch spoke of the importance of word of mouth both off and online. She also approached the subject of organic word of mouth and the advocacy and spreading love for both the brand and popcorn nationwide through incentives, uplifting stories and retaining customers through social engagement.
Justin Lyons has more than 18 years of experience in the marketing, public relations and communications industry. As brand manager for the Chicago Architecture Foundation, he mentioned his philosophy for social media and having people talk and share the impacts of architecture and design. Lyons discussed the scavenger hunt they created and the use of hashtags to create a strong campaign that trended on social platforms.
Kevin Saghy, communications manager for the Chicago Cubs, spoke about his goal to stand out as a brand using social media. He provided tactics for how the Cubs utilize social media to build connections, create strong campaigns, fan stories and specific social media nights at the ballpark. Saghy also shared information on their corporate partners and spoke of a campaign and social teaser with Pearl Jam.
Lauren McCadney is an experienced marketing professional who was recognized in 2012 as one of the Top 25 Digital Marketers. McCadney talked about monetizing the value of social engagement in digital. CDW uses data match to look at the value of social with their consumers. They captured their information in programmatic buying to engage other consumers that look like their current social engagers. She concluded with reiterating the importance and value on the front end with social for a successful back end with revenue.
For more information about the Chicago Auto Show, please visit www.chicagoautoshow.com.
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