News & Events

WOMMA Driving Engagement Award Returns


Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632

Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986



CHICAGO (Jan. 14, 2016) – Word of Mouth Marketing Association (WOMMA), the official trade association for the word of mouth and social media marketing industries, is now accepting "2016 Driving Engagement Award" submissions. The Chicago Auto Show and WOMMA have teamed up for the fourth year to recognize an automotive manufacturer for its most buzz-worthy social media campaign of 2015. The special awards ceremony will be held during the 2016 Chicago Auto Show's Media Preview on Feb. 12.

"Our goal is to help showcase the use of credible, ethical and effective social media and word of mouth marketing during the Chicago Auto Show Media Preview and throughout the public show and to help auto brands 'drive engagement' with their fans all year long," said Suzanne Fanning, president of WOMMA.

For the first time, show organizers and WOMMA will enlist consumers to weigh in and cast their votes on the Chicago Auto Show's Facebook page leading up to the event.

Entries can be submitted now through Monday, Jan. 25: The judging will take place that week.

The show's 2016 media preview will be Feb. 11 through Feb. 12, and the show's black-tie benevolent event, First Look for Charity, will be Feb. 12, 7 - 11 p.m.  Please visit or for more information.


About the Chicago Auto Show
The Chicago Auto Show is the largest auto show on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North America vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 vital Chicago organizations in a single night. The 2016 public show will be February 13-21. For more information, visit or

About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation's oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit

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