News & Events

Women Take the Wheel

The automotive industry has been viewed as a male-dominated industry for many years but, as time passes, the market continues to shift to a female consumer market. Women's purchasing power in the marketplace continues to grow. According to Forbes, women have full or partial say over a staggering $80 billion worth of spending on cars and now represent 52 percent of new-car buyers in the U.S.

Additionally, more women than men now hold driver's licenses for the first time in U.S. history, according to a recent study conducted by the University of Michigan's Transportation Research Institute, which reviewed gender trends in driver's licenses between 1995 and 2010. The gap is expected to continue to widen.

"We know that women continue to influence the decision when it comes to the car-buying process and it's truly game-changing for manufacturers," said Michael Ettleson, chairman of the 2013 Chicago Auto Show. "Gone are the days when auto shows were just about pretty models showcasing shiny cars on carpet; most women are the ringleaders and want what's best for their family, and the Chicago Auto Show is the perfect place to peruse every vehicle at your leisure."

Historically, Women's Day has been filled with professional female guest speakers, manicure stations, delectable desserts and more. The Chicago Auto Show will again hold its annual Women's Day event this year on Tuesday, Feb. 12. Admission to the show is offered at a half-price discount - at just $6 a ticket - for all female attendees. The 2013 Chicago Auto Show's Women's Day is set to be a spectacular event that no lady will want to miss.

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8/5/2016 3:18:01 PM

CAS Fans, what do you think? - via Chicago Tribune Cars

8/3/2016 12:52:46 PM

Busy morning planning for #CAS17! #Mitsubishi #Mazda

8/2/2016 2:32:45 PM

Guess who we're meeting with to start planning for #CAS17? #CAS15Debut

8/2/2016 10:53:03 AM

What three trucks debuted at the Chicago Auto Show in 2016? #TriviaTuesday

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On the heels of the Mercedes-Benz Sprinter WORKER reveal at #CAS16, the brand just announced the Metris

8/1/2016 9:51:02 AM

Give something new a try this week! #MondayMotivation

7/29/2016 10:03:02 AM

We love this old vs. new picture from @automobile_nation! #FanFriday #chevrolet

7/28/2016 1:30:14 PM

Congrats well deserved

7/28/2016 10:31:02 AM

Guess That Grille! Can you guess which car from #CAS16 this grille belongs to

7/28/2016 10:16:55 AM

The Chicago Auto Show Changed their cover photo.

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9/29/2016 6:54:01 AM

Check out these classics from the 1950 @Chevrolet booth! #ThrowbackThursday #TBT https://t.co/UDEVOyzgjz

9/28/2016 9:46:47 AM

Win @Cubs Manager Joe Maddon's signature vehicle & benefit local charities! https://t.co/rlA47S7Ydq @FieldsAuto

9/27/2016 7:13:43 PM

RT @FordAutoShows: |REPLAY| We're live at the @ChiAutoShow w/ @Ford_Brad & the... #katch #Periscope https://t.co/PUiRFewrJC https://t.co/xS

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RT @ChiAutoShow: Look who's hanging out in the #StateFarm?Garage today! It's @TheBigHurt_35 Thomas, Chicago White Sox Hall of Famer! http:/

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RT @ChiAutoShow: From 1966 to 2016, the globe has remained an icon of our show. #TransformationTuesday https://t.co/I96L6hgHK4

9/27/2016 5:40:05 PM

RT @ChiAutoShow: From 1966 to 2016, the globe has remained an icon of our show. #TransformationTuesday https://t.co/I96L6hgHK4

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RT @ChiAutoShow: Who doesn’t love a good BBQ? On 7/16, attend a @USO_of_Illinois #BBQ4Troops event at a dealer near you! https://t.co/E0eSz

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The latest Auto Matters daily! https://t.co/HldtuvHrjZ Thanks to @MikeWayland @BrentSnavely @ChiAutoShow

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RT @ChiAutoShow: From 1966 to 2016, the globe has remained an icon of our show. #TransformationTuesday https://t.co/I96L6hgHK4