News & Events

Women Take the Wheel

The automotive industry has been viewed as a male-dominated industry for many years but, as time passes, the market continues to shift to a female consumer market. Women's purchasing power in the marketplace continues to grow. According to Forbes, women have full or partial say over a staggering $80 billion worth of spending on cars and now represent 52 percent of new-car buyers in the U.S.

Additionally, more women than men now hold driver's licenses for the first time in U.S. history, according to a recent study conducted by the University of Michigan's Transportation Research Institute, which reviewed gender trends in driver's licenses between 1995 and 2010. The gap is expected to continue to widen.

"We know that women continue to influence the decision when it comes to the car-buying process and it's truly game-changing for manufacturers," said Michael Ettleson, chairman of the 2013 Chicago Auto Show. "Gone are the days when auto shows were just about pretty models showcasing shiny cars on carpet; most women are the ringleaders and want what's best for their family, and the Chicago Auto Show is the perfect place to peruse every vehicle at your leisure."

Historically, Women's Day has been filled with professional female guest speakers, manicure stations, delectable desserts and more. The Chicago Auto Show will again hold its annual Women's Day event this year on Tuesday, Feb. 12. Admission to the show is offered at a half-price discount - at just $6 a ticket - for all female attendees. The 2013 Chicago Auto Show's Women's Day is set to be a spectacular event that no lady will want to miss.

Back to News

Follow Us Socially Using #CAS15

Blog

More

Tuesday, July, 28, 2015

Hyundai Santa Cruz Predicted to Come to Market

When the Hyundai Santa Cruz was on display as a concept car at the 2015 Chicago Auto Show it immediately caught the ...

Friday, July, 24, 2015

MAMA Track School

Earlier this week, I had the opportunity to attend a performance driving school hosted by the Midwest Automotive ...

Tuesday, July, 21, 2015

Chicago Auto Show Specials Hit the Streets

Toyota announced pricing for their 2016 Special Edition Camry and Corolla – both Chicago Auto Show ...

Thursday, July, 09, 2015

USO #BBQ4Troops Media Kickoff Event

To kick off the month-long USO Barbecue for the Troops program, Chicagoland’s new-car dealers and the USO of ...

Wednesday, June, 17, 2015

Honda Pilot Officially on Sale Tomorrow

Attention all SUV lovers: First debuted at the 2015 Chicago Auto Show, the all-new 2016 Honda Pilot officially goes ...

Friday, June, 05, 2015

Getting Your Car Summer-Ready

Summer is finally here! That means sunshine, beautiful weather (hopefully), outdoor activities, road trips and time ...

Tuesday, May, 26, 2015

Android Auto Now Available in 2015 Hyundai Sonata

As an update to a previous blog post , Hyundai is now officially the first car manufacturer to launch Android Auto ...

Friday, May, 22, 2015

Racing's Greatest Weekend!

If you are a speed freak, you've been waiting for this weekend all year. It's one of the few times you can ...

Wednesday, May, 20, 2015

What You Need to Know about the Takata Recall

To help clear up any misinformation that’s been circulating the Internet, we’ve compiled facts below on ...

Friday, May, 15, 2015

A Rally and a Street Legal Racecar

Earlier this week automakers and journalists once again descended on Elkhart Lake, WI, which has become home to the ...

More

7/30/2015 4:44:35 PM

This is awesome. #Cars #Chicago

7/30/2015 1:07:04 PM

The Chicago Auto Show Changed their cover photo.

7/30/2015 9:05:05 AM

Tomorrow is the LAST DAY to enter our Ultimate Backyard Barbecue contest! Share why you're passionate about supporting the troops in 15 seconds or less and you could win the ultimate #BBQ for you and 50 of your friends. Enter here: http://bit.ly/1JwVE9P

7/29/2015 11:02:06 AM

Check out this shot of the showroom floor from the 1903 Chicago Auto Show. Oh how times have changed

7/28/2015 5:17:19 PM

Remember the Hyundai Santa Cruz you saw at last year's show? Reports state this concept will be approved for production beginning this November: http://bit.ly/1OA00ye

7/28/2015 11:01:13 AM

Are you a #BBQ lover? Then you're in luck, because by entering our Ultimate Backyard Barbecue contest you could win the ultimate BBQ event for you and 50 of your friends! Enter here: http://bit.ly/1JwVE9P

7/28/2015 8:55:32 AM

There have been too many recent incidents involving journalists that have crashed cars. Kudos to the Midwest Automotive Media Association and Dodge for coordinating a Track Safety School for regional journalists. - via Chicago Tribune Cars

7/27/2015 3:21:02 PM

Reliving this 2016 Ford Police Interceptor from #CAS15...even cops need to ride in style. http://bit.ly/1Lfc2eZ

7/27/2015 12:04:18 PM

#MotivationMonday - enough said. #ChicagoAutoShow #SuperCarGallery

7/27/2015 11:22:53 AM

We will be tuning in tomorrow! #MenWhoBlog "Car Guys" Twitter party, tomorrow night at 8 p.m. CST: http://bit.ly/1IC6ezb

More

7/30/2015 10:13:47 PM

RT @Chicago_History: Exhibiting the new @Cadillac Eldorado, 1960 Chicago Auto Show (http://t.co/pmxVPaBYD3) @ChiAutoShow http://t.co/c2h93m

7/30/2015 8:14:45 PM

RT @Chicago_History: Exhibiting the new @Cadillac Eldorado, 1960 Chicago Auto Show (http://t.co/pmxVPaBYD3) @ChiAutoShow http://t.co/c2h93m

7/30/2015 8:04:56 PM

RT @Chicago_History: Exhibiting the new @Cadillac Eldorado, 1960 Chicago Auto Show (http://t.co/pmxVPaBYD3) @ChiAutoShow http://t.co/c2h93m

7/30/2015 7:25:02 PM

RT @Chicago_History: Exhibiting the new @Cadillac Eldorado, 1960 Chicago Auto Show (http://t.co/pmxVPaBYD3) @ChiAutoShow http://t.co/c2h93m

7/30/2015 7:24:46 PM

RT @ChiAutoShow: Rub elbows w/ a @NHLBlackhawks ambassador, eat @RealUrbanBBQ, and win a @BigGreenEgg grill all by entering here: http://t.

7/30/2015 4:56:20 PM

RT @ChiAutoShow: Best #Chicago #car pictures via @ChiTribuneAuto: http://t.co/jcLuNCZGP2

7/30/2015 4:45:40 PM

Best #Chicago #car pictures via @ChiTribuneAuto: http://t.co/jcLuNCZGP2

7/30/2015 3:55:12 PM

RT @SkullWrenches: New #FordGT @ChiAutoShow in Silver, @Ford unveils @MultimaticRace will Build the #Supercar. http://t.co/yXzGoO4vg4 http:…

7/30/2015 2:26:00 PM

Rub elbows w/ a @NHLBlackhawks ambassador, eat @RealUrbanBBQ, and win a @BigGreenEgg grill all by entering here: http://t.co/qtdqk2YUu4

7/30/2015 1:20:03 PM

RT @ChiAutoShow: #TBT to this 1962 #Buick! What a ‘beaut. http://t.co/M7uCPObqwV