News & Events

Women Take the Wheel

The automotive industry has been viewed as a male-dominated industry for many years but, as time passes, the market continues to shift to a female consumer market. Women's purchasing power in the marketplace continues to grow. According to Forbes, women have full or partial say over a staggering $80 billion worth of spending on cars and now represent 52 percent of new-car buyers in the U.S.

Additionally, more women than men now hold driver's licenses for the first time in U.S. history, according to a recent study conducted by the University of Michigan's Transportation Research Institute, which reviewed gender trends in driver's licenses between 1995 and 2010. The gap is expected to continue to widen.

"We know that women continue to influence the decision when it comes to the car-buying process and it's truly game-changing for manufacturers," said Michael Ettleson, chairman of the 2013 Chicago Auto Show. "Gone are the days when auto shows were just about pretty models showcasing shiny cars on carpet; most women are the ringleaders and want what's best for their family, and the Chicago Auto Show is the perfect place to peruse every vehicle at your leisure."

Historically, Women's Day has been filled with professional female guest speakers, manicure stations, delectable desserts and more. The Chicago Auto Show will again hold its annual Women's Day event this year on Tuesday, Feb. 12. Admission to the show is offered at a half-price discount - at just $6 a ticket - for all female attendees. The 2013 Chicago Auto Show's Women's Day is set to be a spectacular event that no lady will want to miss.

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2/7/2016 4:27:06 PM

Beat the winter doldrums and join us for the #CAS16 opening weekend, Feb. 13-14! More good news, stop in a Fifth Third Bank the only discount coupon offered to fans! bit.ly/1PASdn7 CODE: 53Weekend

2/7/2016 2:31:34 PM

What are the plans for Family Day? I'd like to share it with our audience of Chicago area families, but I can't find anything on your site that details the planned activities. KidWinks.com Free Things To Do In Chicago With Kids

2/7/2016 11:11:00 AM

Anyone know what kind of cars we test drive at the show

2/6/2016 9:49:05 PM

Today's RoZism - Thanks to Mark Bilek for hosting another amazing The Chicago Auto Show Traffic Reporters' Dinner! A great evening with some great colleagues

2/6/2016 9:07:04 AM

Who wants to come to the nation’s largest auto show’s opening weekend, Feb. 13-14? Share this post or tag a friend and you could win free tickets to #CAS16

2/5/2016 8:16:28 PM

Enter today to win a custom Chicago Blackhawks-themed Chevrolet Camaro!

2/5/2016 4:32:44 PM

Get a sneak peek of the show build-up! #CAS16 webcams are now live: http://bit.ly/1evejGi

2/5/2016 10:39:43 AM

The calm before the #CAS16 storm. #newglobe

2/5/2016 10:35:31 AM

The Chicago Auto Show's #FLFC16 is now a week away! Not only will you get to enjoy the auto show before it opens to the public AND support #JDRFIL, but it's also a great option for Valentines Day!

2/5/2016 9:43:26 AM

I've downloaded the app....where do I get the commemorative cup

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2/7/2016 11:47:15 PM

RT @thekatylynch: Woo! I'm in the @chicagotribune. Looking forward to speaking at the @CHIautoshow this year. :D https://t.co/bWHOZIjHtm

2/7/2016 11:16:27 PM

RT @ChiAutoShow: Want to come to #CAS16 opening weekend, 2/13-2/14? RT for a chance to win tix! https://t.co/yBetOMqLh4

2/7/2016 11:12:01 PM

Coming to #CAS16 opening weekend, Feb. 13-14? Stop by Fifth Third Bank for a discount coupon: https://t.co/0KfP1WpULZ (code: 53Weekend)

2/7/2016 9:18:01 PM

Enjoy weekday discounts on our @ChiAutoShow Package - Tickets included! https://t.co/PjFOrWFY1K #CAS16 https://t.co/4VkYYFaqoO

2/7/2016 8:23:09 PM

@CBHVideo btw, have you heard about our video challenge at the @ChiAutoShow next Friday? https://t.co/cAMBJtFF2f

2/7/2016 8:11:18 PM

RT @ChiAutoShow: Want to come to #CAS16 opening weekend, 2/13-2/14? RT for a chance to win tix! https://t.co/yBetOMqLh4

2/7/2016 8:03:24 PM

RT @digimegaphone: Love seeing all of these automobile commercials!! Cant wait to see them all at @ChiAutoShow next week!

2/7/2016 8:02:56 PM

Love seeing all of these automobile commercials!! Cant wait to see them all at @ChiAutoShow next week!

2/7/2016 7:17:41 PM

I'll be sure to stop by your booth at the @ChiAutoShow #SB50 #CAS16 https://t.co/DkTEeLHBQg

2/7/2016 5:44:03 PM

Its coming... The @ChiAutoShow starts this week and it is our cover story hitting the streets tomorrow! #StreetWise https://t.co/Gkuz9hVCxL