News & Events

Women Take the Wheel

The automotive industry has been viewed as a male-dominated industry for many years but, as time passes, the market continues to shift to a female consumer market. Women's purchasing power in the marketplace continues to grow. According to Forbes, women have full or partial say over a staggering $80 billion worth of spending on cars and now represent 52 percent of new-car buyers in the U.S.

Additionally, more women than men now hold driver's licenses for the first time in U.S. history, according to a recent study conducted by the University of Michigan's Transportation Research Institute, which reviewed gender trends in driver's licenses between 1995 and 2010. The gap is expected to continue to widen.

"We know that women continue to influence the decision when it comes to the car-buying process and it's truly game-changing for manufacturers," said Michael Ettleson, chairman of the 2013 Chicago Auto Show. "Gone are the days when auto shows were just about pretty models showcasing shiny cars on carpet; most women are the ringleaders and want what's best for their family, and the Chicago Auto Show is the perfect place to peruse every vehicle at your leisure."

Historically, Women's Day has been filled with professional female guest speakers, manicure stations, delectable desserts and more. The Chicago Auto Show will again hold its annual Women's Day event this year on Tuesday, Feb. 12. Admission to the show is offered at a half-price discount - at just $6 a ticket - for all female attendees. The 2013 Chicago Auto Show's Women's Day is set to be a spectacular event that no lady will want to miss.

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7/29/2016 10:03:02 AM

We love this old vs. new picture from @automobile_nation! #FanFriday #chevrolet

7/28/2016 1:30:14 PM

Congrats well deserved

7/28/2016 10:31:02 AM

Guess That Grille! Can you guess which car from #CAS16 this grille belongs to

7/28/2016 10:16:55 AM

The Chicago Auto Show Changed their cover photo.

7/27/2016 10:03:03 AM

Our local troops give so much to our country, so now it’s our turn to give back to them. Please continue to participate in our change drive by stopping by your local dealer and dumping your spare change for the troops! Visit www.DriveChicago.com for more details. #BBQ4Troops

7/27/2016 9:23:49 AM

The Chicago Auto Show Changed their cover photo.

7/26/2016 4:53:26 PM

#LaunchBlast ~ Transportation

7/26/2016 1:44:35 PM

You may be surprised to learn which safety features come standard in cars today

7/25/2016 11:28:03 AM

We hope you 'Find New Roads' this week. #MondayMotivation

7/25/2016 10:18:01 AM

This is the last week to participate in our change drive by donating your spare change to help our troops! Please visit www.DriveChicago.com to find a dealer near you! #BBQ4Troops

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7/29/2016 2:32:00 PM

Submit your entry in the Ultimate Backyard #BBQ4Troops contest and bring your spare change to your local dealer! https://t.co/NAYTlY2ue8

7/29/2016 10:03:02 AM

We love this old vs. new picture from @automobile_nation! #FanFriday #chevrolet https://t.co/V78asrFc7X

7/28/2016 11:56:59 PM

The latest Chevy Parts Daily! https://t.co/ZQQ2KyhyLM Thanks to @ChiAutoShow #tbt #toyotasonomanats

7/28/2016 12:04:41 PM

RT @ChiAutoShow: Want to eat @RealUrbanBarbecue &rub elbows w/ a #Blackhawks ambassador? Enter our contest! #BBQ4Troops https://t.co/NAYTlY

7/28/2016 11:56:30 AM

@ChiAutoShow my mistake... its the 2016 MercedesBenz CLS Coupe https://t.co/YxdfZR7Fga

7/28/2016 11:54:14 AM

@ChiAutoShow 2016 MercedesBenz S Class S500 Guaranteed :)

7/28/2016 10:31:02 AM

Guess That Grille! Can you guess which car from #CAS16 this grille belongs to? https://t.co/dCELeEKBxW

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RT @MeaganShamy: Today @Kia is #1 in the industry in initial quality #TheNewKia #shebuyscars https://t.co/y2VOBQMycK

7/28/2016 10:16:34 AM

Chevy found a way to make the Corvette even better https://t.co/yr64XJczMk - via @mashable

7/28/2016 9:31:00 AM

Time is running out! Enter the Ultimate Backyard #BBQ4Troops contest & stop by your dealer to donate spare change! https://t.co/NAYTlY2ue8