Multimedia

Chicago Auto Show Blog

What I learned in a week at the Auto Show

Posted by: Rose Mayo

As the week is coming to a close, the other interns and I are really starting to realize the scope of what we have taken part in and the valuable experience we have received. Not only have we learned how the media center operates, but we also sat in on press conferences as though we were working members of the press and wrote capsules to post on the Chicago Auto Show website. Several events took place where we had a break from working and the opportunity to meet automotive and public relations professionals, giving us the chance to further our connections and find out what their jobs entail on a day to day basis.

In the weeks leading up to this internship, I was somewhat nervous about covering a press conference. I’d never been to a one and had only written press releases and coverage for a few musicians outside of classes and school projects. We were in pairs this week for each event we covered, and my partner and I made sure to arrive over 20 minutes early for our first conference with Ford. Much of the media had arrived that morning due to plane delays and cancellations from severe winter storms around the nation and were shooting photos and video footage everywhere. Though we sat with the rest of the media for each conference, I’m sure everyone wondered what media outlet had young women our age covering for them!

During our many trips around the show floor in the days before and while it was open to the media, I met people in marketing and public relations for several car companies and had the chance to interview the Product and Technology Public Relations specialist for Mercedes-Benz. Getting the chance to attend the First Look for Charity may be a once in a lifetime thing for me, but by the time we made it to Thursday night we felt as though we owned the place, having seen all the cars, presentations and people several times since we arrived Monday.

It has been the chance of a lifetime, and I have to say none of us are really looking forward to returning to school next week and are ready to head out into the real world instead.

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS16

Blog

More

Thursday, May, 19, 2016

Nissan Leaf Charged Up for 2016

While the completely redesigned Chevrolet Volt and soon-to-be produced Bolt garner most of the electric-car media ...

Friday, May, 13, 2016

Ford GT a Sellout!

Ford received 6,506 fully completed applications from people around the world in the one-month window to apply to ...

Wednesday, April, 20, 2016

April is Distracted Driving Awareness Month

Honda is encouraging safer driving habits with a social media campaign titled #PhoneDownEyesUp. The campaign ...

Wednesday, April, 13, 2016

Ford Now Accepting Applications for GT Supercar

For the first time, 2015 Chicago Auto Show goers were able to see the Ford GT supercar in person at the show and ...

Wednesday, March, 30, 2016

Cars are the Star of the Big Apple

Automakers lit up the Big Apple last week with an assortment of flashy vehicles that debuted during the New York ...

Monday, March, 14, 2016

Buick Presents Cascada to Midwest Automotive Media Association

Buick Vice President of Marketing Tony DiSalle spotlighted the all-new Buick Cascada during the Midwest Automotive ...

Monday, February, 29, 2016

Chevy Inspires Kindness in #DayItForward

Today is a unique day in history, one that does not come around often but has inspired goodness throughout ...

Friday, February, 19, 2016

Test Tracks Are A Gear Shifter

Of everything to see and do at the Chicago Auto Show, some of the most popular attractions are the test tracks, ...

Wednesday, February, 17, 2016

Women's Day Revs Up Excellence

Women's Day at the Chicago Auto Show is a revolutionary way to bring a diverse group of women with a common ...

Monday, February, 15, 2016

Nonstop Action at Family Fun Day

Presidents Day at the auto show featured an enthusiastic selection of family fun and appealed to all family ...

More

5/20/2016 9:15:27 AM

Chicago Auto Show producers, the Chicago Automobile Trade Association, shares the facts & myths on how frequent you really need your oil changed

5/19/2016 4:37:49 PM

The Chevrolet Volt and Bolt aren't the only talk of the EV town

5/17/2016 10:36:48 PM

Mark your calendars for July 16! Help support the USO of Illinois & local troops. #BBQ4Troops

5/16/2016 1:23:49 PM

We worked on this project for Nissan in January and are happy to share it now! We wrapped three Nissan crossovers with custom red #chrome wraps and chrome, black, and white #vinyl accents. They were showcased at The Chicago Auto Show after a snowy photo shoot in Wisconsin. Let us know what you think! #CAS16 #averychrome #chromewraps #Nissan

5/16/2016 10:23:50 AM

Were you one of the 6,506 people who submitted an application for the Ford GT? Well, in just one month, the supercar has sold out

5/13/2016 12:01:00 PM

There used to be a "South Side Day" at the 1951 Chicago Auto Show! #FlashbackFriday

5/12/2016 1:17:06 PM

A Chevrolet can shift faster than a Porsche? - via Autoblog

5/10/2016 9:23:31 AM

City stickers have been a part of Chicago motoring heritage for decades." - via Daily Herald Media #TheNewMcCormickPlace #1971

5/8/2016 8:49:00 AM

When life turns into a nonstop merry-go-round ride of diapers, dishes and Little League games, a sanity break is in order." - Top Cars for Mom's Day Out via Cars.com

5/6/2016 4:04:50 PM

The Chicago Auto Show Changed their cover photo.

More

5/25/2016 8:00:05 PM

Look @fligouri cleaning up the awards for @chevrolet from @ChiAutoShow for #BestInShow https://t.co/Rl1JfvterL

5/25/2016 7:53:15 PM

@Toyota 's Mike Kroll receives the @ChiAutoShow "Best of Show" award for @Lexus LC 500 during #MAMA16SR https://t.co/8GnRN64nzH

5/21/2016 5:49:20 PM

Finally! 8 Online Marketing Tips For Car Dealers That Convert https://t.co/YqolonnLyT @chiautoshow

5/20/2016 2:07:34 PM

@ChiAutoShow Use our efficient and hassle free #Vehicle #Transport Services Call US 877-223-1973 Or Visit https://t.co/AyMaP10Jr2

5/20/2016 9:30:51 AM

RT @ChiAutoShow: Chicago's new-car dealer association sets the record straight on oil change frequency: https://t.co/loCmW41Fgf - via @ABC7

5/20/2016 9:26:26 AM

Chicago's new-car dealer association sets the record straight on oil change frequency: https://t.co/loCmW41Fgf - via @ABC7Chicago

5/19/2016 4:48:56 PM

The @Chevrolet #Volt & #Bolt aren't the only talk of the EV town; the @Nissan #Leaf is charged up for 2016: https://t.co/Adtn0QahSZ

5/18/2016 5:26:01 PM

@ChiAutoShow I didn't, but my colors would be Liquid Blue with Ingot Silver LeMans stripes, or a nod to Shelby w/white ext and blue stripes!

5/17/2016 11:53:28 AM

RT @12pointsigns: Frosted red #chrome wraps for the Nissan Winter Warriors at the @ChiAutoShow @AveryDennison https://t.co/gAcQIHTDED http…