News & Events

Volvo Unveils the S60 and V60 Polestar at the 2014 Chicago Auto Show

MEDIA INFORMATION
Contact:
Mark Bilek
Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com

Contact: Jennifer Morand
Senior Public Relations and Social Media Manager
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com

FOR IMMEDIATE RELEASE

CHICAGO (February 6, 2014) – Volvo introduced performance-oriented Polestar editions of the 2014 S60 sedan and V60 wagon during the Media Preview of the 2014 Chicago Auto Show. They are the quickest models Volvo has ever offered for the everyday use.

“We begin a new chapter in Volvo’s history shaped directly by Volvo, for Volvo, and for our customers,” said Tony Nicolosi, president and CEO of Volvo Cars of North America. “In 2013 we began to transform our company with new high-performance and high-efficiency products and a commitment to being the most consumer-centric brand."

The 2014 S60 and V60 Polestar were designed in partnership with Swedish company, Polestar, and the Volvo Racing Team to make the car more efficient for active driving. The exterior was redesigned to be more aerodynamic. Nubuck is featured on the steering wheel as well as throughout the interior.

“The journey to designing these cars began in 2009 with the question, ‘What really makes a car great?’” said Hans Baath, marketing director for Polestar. “The answer is a car that provides true performance, precision and driver confidence in all weather conditions and on all roads, leading to the design of the S60 and V60 Polestar.”

Volvo hasn’t announced pricing for the S60 and V60, but they will be available beginning summer 2014.

To watch complete coverage of the 2014 Chicago Auto Show Media Preview press conferences, please visit http://www.ustream.tv/channel/chicago-auto-show-2011. The manufacturer press conferences are also available at www.youtube.com/chicagoautoshow. For more information about the Chicago Auto Show, please visit www.chicagoautoshow.com.

###

About the Chicago Auto Show
The Chicago Auto Show is the largest on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 worthy Chicago organizations in a single night. The 2014 public show will be February 8-17. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow. Media can register for the Chicago Auto Show Media Preview at chicagoautoshow.com/media/.

About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ nearly 20,000 people in the metropolitan area. The association has produced the Chicago Auto Show since 1935. For more information, visit CATA.info.

Back to News

Follow Us Socially Using #CAS15

Blog

More

Wednesday, June, 17, 2015

Honda Pilot Officially on Sale Tomorrow

Attention all SUV lovers: First debuted at the 2015 Chicago Auto Show, the all-new 2016 Honda Pilot officially goes ...

Friday, June, 05, 2015

Getting Your Car Summer-Ready

Summer is finally here! That means sunshine, beautiful weather (hopefully), outdoor activities, road trips and time ...

Tuesday, May, 26, 2015

Android Auto Now Available in 2015 Hyundai Sonata

As an update to a previous blog post , Hyundai is now officially the first car manufacturer to launch Android Auto ...

Friday, May, 22, 2015

Racing's Greatest Weekend!

If you are a speed freak, you've been waiting for this weekend all year. It's one of the few times you can ...

Wednesday, May, 20, 2015

What You Need to Know about the Takata Recall

To help clear up any misinformation that’s been circulating the Internet, we’ve compiled facts below on ...

Friday, May, 15, 2015

A Rally and a Street Legal Racecar

Earlier this week automakers and journalists once again descended on Elkhart Lake, WI, which has become home to the ...

Thursday, May, 14, 2015

Two days in paradise -- for a motorhead!

The 14th annual Midwest Automotive Media Association (MAMA) Spring Rally was held this past Tuesday and Wednesday ...

Tuesday, May, 05, 2015

Mazda Drive for Good

With so much negativity in the news, it’s refreshing to hear about those who contribute – both ...

Thursday, April, 23, 2015

Mazda Rallies in Grant Park to Prevent Distracted Driving

To celebrate Global Youth Service Day and bring awareness to the dangers of distracted driving, the Mazda ...

Wednesday, April, 22, 2015

Toyota's Mirai Fueled by ... ahem ... Bullsh*t

Though you can't yet buy the hybrogen-powered Mirai sedan in Illinois, Toyota is starting a national marketing ...

More

7/2/2015 2:33:01 PM

The Chicago Auto Show Changed their cover photo.

7/2/2015 1:01:50 PM

We are honored to sponsor the The Chicago Auto Show social media contest for the BBQ for the Troops initiative. Head over to DriveChicago and enter for your chance to win a barbecue hosted by our very own Jeff Shapiro for you and 50 of your friends

7/2/2015 10:03:02 AM

We love looking back on past auto shows, so this #ThrowbackThursday is dedicated to these awesome Ford race cars at the 2000 Chicago Auto Show! #FordRacing

7/1/2015 3:46:23 PM

We're extremely excited to announce the Ultimate Backyard BBQ Contest! Head over to DriveChicago and share why you're passionate about supporting our troops and you could win a catered BBQ lunch from Real Urban Barbecue for 50 of your friends...well, make that 49 because a Chicago Blackhawksambassador is coming to crash the party! Also Big Green Egg Chicago will leave behind a brand new grill. Enter here now and share with friends to vote for your entry!: http://bit.ly/1JwVE9P

7/1/2015 9:31:03 AM

Want to host your very own Ultimate Backyard BBQ for the Troops, including a private cooking demo from Real Urban Barbecue’s chef, sample taste bud tantalizing BBQ, win a Big Green Egg grill and even mingle with a Chicago Blackhawks ambassador? Starting July 1, share why you’re passionate about supporting the troops with #BBQ4Troops. Stay tuned for more details

7/1/2015 8:34:28 AM

Stay tuned for more details later today for how you can win the Ultimate Backyard Barbecue all in support of our local troops! #BBQ4Trooos

6/29/2015 10:13:03 AM

Watching this video gets us even more excited for #CAS16! It can’t come soon enough! http://bit.ly/1LymleY

6/27/2015 9:21:04 AM

Want to host your very own Ultimate Backyard BBQ for the Troops, including a private cooking demo from Real Urban Barbecue’s chef, sample taste bud tantalizing BBQ, win a Big Green Egg grill and even mingle with a Chicago Blackhawks ambassador? Starting July 1, share why you’re passionate about supporting the troops with #BBQ4Troops. Stay tuned for more details

6/26/2015 2:26:44 PM

SAVE THE DATE: Saturday, July 18! Chicagoland car dealers are on a summertime mission to help raise money for the USO of Illinois and our local troops! Visit www.DriveChicago.com for more details. #BBQ4Troops

6/25/2015 11:37:08 AM

#ThrowbackThursday! Looking at old car models brings back so many memories. We want to know, what was your first car? #BlastFromThePast #DeLorean

More

7/2/2015 11:11:57 PM

RT @FordAutoShows: Let's head back to '94 on #throwbackthursday w/ the @JurassicPark #FordExplorer from the @ChiAutoShow! #JurassicWorld ht…

7/2/2015 2:45:01 PM

RT @ChiAutoShow: This month, visit your dealership’s service dept. & dump your loose cup holder change to support local troops! #BBQ4Troops

7/2/2015 2:41:27 PM

RT @ChiAutoShow: This month, visit your dealership’s service dept. & dump your loose cup holder change to support local troops! #BBQ4Troops

7/2/2015 2:40:01 PM

This month, visit your dealership’s service dept. & dump your loose cup holder change to support local troops! #BBQ4Troops

7/2/2015 1:37:10 PM

@FordAutoShows @JurassicPark @ChiAutoShow @Ford Does #JurassicWorld have a 2016 Explorer?

7/2/2015 12:43:24 PM

RT @FordAutoShows: Let's head back to '94 on #throwbackthursday w/ the @JurassicPark #FordExplorer from the @ChiAutoShow! #JurassicWorld ht…

7/2/2015 12:36:05 PM

RT @FordAutoShows: Let's head back to '94 on #throwbackthursday w/ the @JurassicPark #FordExplorer from the @ChiAutoShow! #JurassicWorld ht…

7/2/2015 12:34:07 PM

RT @FordAutoShows: Let's head back to '94 on #throwbackthursday w/ the @JurassicPark #FordExplorer from the @ChiAutoShow! #JurassicWorld ht…

7/2/2015 12:33:01 PM

Let's head back to '94 on #throwbackthursday w/ the @JurassicPark #FordExplorer from the @ChiAutoShow! #JurassicWorld http://t.co/inKrTvODV6

7/2/2015 11:43:41 AM

@ChiAutoShow Did u know about the 1st Women's Equality Exhibit in #Chicago? Only 6% funded. http://t.co/f4lESAqrhP #CampaignEquality