News & Events

Volkswagen Passat named Family Vehicle of 2012

The Midwest Automotive Media Association announced today that the 2012 Volkswagen Passat has been named the winner of its second annual Family Vehicle of the Year award.

The Midwest Automotive Media Association (MAMA), a nonprofit group of automotive journalists and public relations professionals, developed the award to help the consumer make a wise buy when it’s time to shop for a family vehicle. "Choosing a vehicle for your family is an important decision. It should be reliable, efficient, versatile, and reasonably priced. The MAMA membership pooled its collective knowledge and experience to pick the best family vehicle from a strong group of recent releases, and the Volkwagen Passat came out on top," said award coordinator Kirk Bell.

To qualify for the award, vehicles had to have four doors, start at less than $50,000, appear at one of MAMA’s two annual rallies, and be new or significantly updated in within a year of the Spring Rally, which took place in May, 2011. The MAMA Spring and Fall rallies feature up to 100 manufacturer vehicles for journalists to drive and evaluate.

Voting took place at both rallies, creating a list of 11 contenders: the 2011 Chevrolet Volt, 2011 Dodge Durango, 2011 Dodge Journey, 2012 Ford Edge, 2012 Ford Focus, 2011 Ford Explorer, 2012 Honda Pilot, 2012 Mazda Mazda5, 2012 Subaru Impreza, 2012 Toyota Camry, and 2012 Volkswagen Passat.

MAMA members then took part in the final vote. A total of 68 automotive journalists voted the 2012 Volkswagen Passat the winner with 14 first-place votes and 74 total points, beating out the 2011 Ford Explorer, which garnered 13 first-place votes and 55 total points. The 2012 Mazda Mazda5 placed third with six first-place votes and 49 total points.

In each round of voting, three points were awarded for a first-place vote, two points were given for a second-place vote and third-place votes were valued at one point each.

Voting for the 2013 Family Vehicle of the Year award will begin at the 2012 MAMA Spring Rally, which is scheduled for May 23-24 at Road America in Elkhart Lake, Wisconsin. The Fall Rally is set for October 3 at the Chicago Marriott Northwest in Hoffman Estates, Illinois.

About the Midwest Automotive Media Association
Founded in 1991, the Midwest Automotive Media Association is comprised of more than 200 automotive journalists and public relations professionals. Though based in the Chicago area, MAMA welcomes members from all parts of the country. The organization’s primary purpose is to provide a forum for newsworthy people, significant topics, and new products in the auto industry.

Back to News