News & Events

Toyota's Indoor Ride Course Returns to Chicago Auto Show

In the past two years, Toyota has entertained Chicago Auto Show attendees with indoor courses that highlighted the rugged durability of its trucks and SUVs, and the fuel-sipping attributes of its landmark hybrid vehicles. This year, Toyota's indoor program will involve seven select vehicles and a simple invitation - "Let's Go For A Ride."

Inspired by Toyota's new slogan, "Let's Go Places," the new indoor course will provide show goers with a unique and personalized ride in a variety of Toyota vehicles. The "Let's Go For A Ride" course, spanning more than 30,000 square feet of McCormick Center's South Hall, will involve Toyota products such as the Avalon, Avalon Hybrid, Camry, Camry Hybrid, Prius c, Prius v, and Venza.

While navigating this fun, educational closed course, participants will learn more about Toyota's new design and styling philosophy, industry-leading fuel efficiency measures, safety features in the company's Star Safety System, successful motorsports pursuits and its award-winning, in-car Entune(r) multimedia system.

In conjunction with this indoor activity, Toyota has partnered with three esteemed charities in the company's "Drive for A Cause" campaign. For those show attendees who fully participate in the indoor ride and drive, they will have the opportunity to choose from one of the three charities - American Red Cross, AMVETS and National Park Foundation - and Toyota will make a contribution to that organization on their behalf.  As an additional bonus, all patrons who complete the ride and drive experience will receive a complimentary gift from Toyota.

The "Let's Go For A Ride" program will be in operation throughout the entire auto show, Feb. 7-18, including the Media Preview, First Look for Charity and the Public Show. During the Chicago Auto Show, follow Toyota on Twitter via #letsgoplaces.

Back to News

Follow Us Socially Using #CAS16

Blog

More

Thursday, February, 11, 2016

The Four Stars of the Chicago Flag

Here's how Chicago's four big events stack up, with a closer look at the Chicago Auto Show.

Wednesday, February, 10, 2016

Visit from Buick Avista

The Buick Avista will be making its Chicago debut starting this weekend. Come Saturday, the public will be able to ...

Wednesday, February, 10, 2016

Lexus LC 500 Redefines Luxury

One vehicle you don't want to miss is the Lexus LC 500, making its Chicago debut this weekend; the sleek, and ...

Wednesday, February, 10, 2016

It's Not Just the Auto Show Anymore

As I was dropped at McCormick Place this afternoon I thought to myself, this is not an unfamiliar location. I ...

Tuesday, February, 09, 2016

Expectations Exceeded Again at CAS

A year ago, a friend of mine left school for a week to go on a trip to Chicago.

Tuesday, February, 09, 2016

Round Two for CAS Intern-expert

With the show doors just days away from opening, I am more than excited to be back for the 2016 Chicago Auto ...

Tuesday, February, 09, 2016

What's the Buzz about all these Cars?

Most people are shocked when I say one of my favorite internships has been with the Chicago Auto Show. 

Tuesday, February, 09, 2016

Beauty if Found Amidst Chaos

Stepping into the Auto showroom was like a catwalk for cars. Bright lights flicker against the new detailed ...

Tuesday, February, 09, 2016

Small Town Girl Meets Big Time Media

As someone from a town of fewer than 10,000 people, driving to Chicago was an intimidating for me. Traffic seemed ...

Tuesday, February, 09, 2016

Journey to CAS Media Center

When I first heard about the internship with the Chicago Automobile Trade Association through Bradley University I ...

More

2/12/2016 10:01:20 AM

Enjoy a special Mix 'n' Match Appetizer Menu before or after First Look for Charity Black-tie Gala, or any time during The Chicago Auto Show, in M/X Lounge located right off the show floor! http://bit.ly/1o6xVqT

2/12/2016 10:00:10 AM

Fingers go from 0 - 60 words in 3.7 secs? Have a text-off at The Chicago Auto Show. Play the game at http://spr.ly/6189BwNQ9 #CAS16

2/12/2016 9:54:15 AM

Are you ready for more news from The Chicago Auto Show before it opens to the public? We have the latest details coming soon! Stay tuned! #thatnewcarsmell #autoshow #hondaridgeline

2/12/2016 9:18:52 AM

Congrats to Toyota for winning the Word of Mouth Marketing Association "Driving Engagement" Awards! #CAS16

2/12/2016 8:53:05 AM

We’re thrilled to offer a sneak peek of the nation’s largest auto show tonight. However, we’re more excited about all of the money to be raised for 18 deserving local charities. Our goal is to reach $2.5 million tonight. #FLFC16

2/12/2016 8:50:06 AM

Tickets for The Chicago Auto Show First Look for Charity event tonight are still available on our website until 12:00PM today >>> http://bit.ly/1T3LMdn.

2/12/2016 7:08:54 AM

Will there be demo rides outside the convention center again this year? Which manufacturers will offer cars that I can drive? Will that info be posted somewhere on your website

2/12/2016 6:06:49 AM

Happy Friday Friends! Any fun plans for the weekend?

2/11/2016 9:56:57 PM

We're heading to The Chicago Auto Show tomorrow and will be live-streaming the latest and greatest in car technology! What tech are you most excited about seeing this year

2/11/2016 8:29:52 PM

1993

More

2/12/2016 10:03:48 AM

Here for press day @ChiAutoShow #CAS2016 (at @McCormick_Place in Chicago, IL) https://t.co/INT8wJ9dyg

2/12/2016 10:02:55 AM

RT @mandipie4u: Mark your calander, I'm tweeting LIVE @ABC7Chicago @ChiAutoShow Special Sat 6pm CST! Join my Safety Day Twitter Party Mon 7…

2/12/2016 10:02:29 AM

RT @mandipie4u: Mark your calander, I'm tweeting LIVE @ABC7Chicago @ChiAutoShow Special Sat 6pm CST! Join my Safety Day Twitter Party Mon 7…

2/12/2016 10:01:49 AM

Surprise au @ChiAutoShow avec le @Kia #Niro, le #Crossover#hybride! A découvrir à #genevaautoshow! #ChicagoAutoShow https://t.co/0fJ5BnXjr0

2/12/2016 10:01:37 AM

RT @ChiAutoShow: Tonight is #FLFC16! RT if you’re attending! #CAS16 #blacktie #chicago #chicagoevents

2/12/2016 10:01:30 AM

RT @ChiAutoShow: During the show share your best #CAS16 moment all show long to win prizes! https://t.co/4FQiXL19lR https://t.co/gQpXLgsVbg

2/12/2016 10:00:24 AM

RT @thenewswheel: The @Kia Sportage looks happy to see us! ?? @ChiAutoShow #CAS16 https://t.co/taNb8v6YSl

2/12/2016 10:00:11 AM

Scion's #CHRConcept at the 2016 @ChiAutoShow https://t.co/ctXp21zuVa

2/12/2016 10:00:04 AM

Are you a texting speedster? Blaze your way to texting immortality @ChiAutoShow! https://t.co/PGztpTA5C8 #CAS16 https://t.co/zMj4od0VTs

2/12/2016 9:59:44 AM

At the @ChiAutoShow checking out the sweet green @Kia hybrids #KiaCAS #CAS16 #kiaoptima #kiatelluride