News & Events

Toyota's Indoor Ride Course at Chicago Auto Show Raises $16,662 for Three Charities

Besides offering Chicago Auto Show attendees the opportunity to drive a variety of new vehicles, Toyota's "Let's Go For A Ride" indoor experiential program raised $16,662 for a trio of national charities.

This year, Toyota partnered with three esteemed charities in the company's "Drive for A Cause" campaign. For those 16,662 show attendees who fully participated in the indoor ride and drive, they had the opportunity to choose from one of the three charities - American Red Cross, AMVETS and National Parks Foundation - for Toyota to make a contribution of one dollar per drive to that organization on their behalf.

"We would like to thank the Chicago Auto Show attendees who participated in our indoor ride and drive program," said Keith Dahl, National Motorsports Engagement Marketing Manager at Toyota Motor Sales, U.S.A., Inc. "While we hope it was an enjoyable experience for these Chicagoans, they proved instrumental in helping us raise money for three worthwhile charities."

Inspired by Toyota's new slogan, "Let's Go Places," this course provided show goers with personalized rides in several Toyota vehicles. The "Let's Go For A Ride" course, spanning more than 30,000 square feet of McCormick Center's South Hall, involved Toyota products such as the Avalon, Avalon Hybrid, Camry, Camry Hybrid, Prius c, Prius v, RAV4 and Venza.

While navigating this fun, educational closed course, participants learned more about Toyota's new design and styling philosophy, industry-leading fuel efficiency measures, safety features in the company's Star Safety System, successful motorsports pursuits and its award-winning, in-car Entune(r) multimedia system.

Back to News

Follow Us Socially Using #CAS16

Blog

More

Thursday, January, 21, 2016

The Windy City Winter Warmer: Surprises Abound at the Chicago Auto Show

Toes cold, Chicago? Dreaming of the summer, when festivals, events and chances to get outside and be a part of ...

Thursday, January, 21, 2016

These 9 Smartphone Apps are Turning Your Car into a Command Center

Apps are everywhere. According to the Pew Research Center, over two-thirds of Americans now own smartphones and ...

Wednesday, January, 20, 2016

Media Flocks to First Look for Charity Preview & Tasting Event

Last week, Chicagoland media saw a glimpse of what is to come at this year's benevolent black-tie charity gala, ...

Tuesday, December, 29, 2015

Editors Choice: Top Picks from 2015

As we say farewell to 2015 and we anxiously await the new vehicle announcements to be made at the 2016 Chicago Auto ...

Thursday, December, 17, 2015

GMC Makes a Premium Statement

GMC seems to have found a profitable niche in the midsized, premium truck segment with the GMC Canyon. In fact, GMC ...

Thursday, December, 03, 2015

The Force is strong with FCA

In conjunction with the release of the long anticipated "Star Wars: The Force Awakens," FCA has partnered ...

Friday, November, 13, 2015

Ford Edge Night Out

Ford’s Edge Unstoppable tour recently paid a visit to Chicago for an #EdgeNightOut. The event featured some ...

Tuesday, November, 10, 2015

Tacoma Comes Out to Play

Toyota’s corporate manager for truck operations, Rick LoFaso, shared details on the all-new Tacoma during the ...

Saturday, November, 07, 2015

Truly Grand Opening!

Usually when a dealership holds a grand opening, it's celebrating a new building or a new location, but in the ...

Tuesday, October, 20, 2015

Mazda Drive for Good Program Returns

Now through Oct. 28, Mazda and NBCUniversal are encouraging people to nominate an organization or individual who is ...

More

2/6/2016 9:07:04 AM

Who wants to come to the nation’s largest auto show’s opening weekend, Feb. 13-14? Share this post or tag a friend and you could win free tickets to #CAS16

2/5/2016 8:16:28 PM

Enter today to win a custom Chicago Blackhawks-themed Chevrolet Camaro!

2/5/2016 4:32:44 PM

Get a sneak peek of the show build-up! #CAS16 webcams are now live: http://bit.ly/1evejGi

2/5/2016 10:39:43 AM

The calm before the #CAS16 storm. #newglobe

2/5/2016 10:35:31 AM

The Chicago Auto Show's #FLFC16 is now a week away! Not only will you get to enjoy the auto show before it opens to the public AND support #JDRFIL, but it's also a great option for Valentines Day!

2/5/2016 9:43:26 AM

I've downloaded the app....where do I get the commemorative cup

2/5/2016 8:25:03 AM

#FLFC16 is a week from today! Support local charities like @stjameshealth by attending this exclusive event: bit.ly/1IFNK0t #blacktie #chicago #chicagoevents

2/4/2016 5:15:02 PM

Chicago auto show

2/4/2016 9:30:02 AM

From The Chicago Auto Show & Cider Summit Chicago to AC/DC concerts, there's a TON to do this February! Our recommendations include --> http://bit.ly/20IN3ZW #FebruaryHighlights

2/4/2016 8:35:03 AM

The National Highway Traffic Safety Administration estimates more than 3,300 people are killed every year due to distracted driving. Help us raise awareness for #DriveSafeChicago by voting for one of our three student finalists! http://bit.ly/1Sxa7ck #CAS16

More

2/6/2016 8:45:26 AM

@ChiAutoShow Hey! I'd love to win a seafood dinner with my gal @ILonaB1980 #CASGalentines #CAS16

2/6/2016 8:42:18 AM

RT @ChiAutoShow: Win a Girls' Night Out at #CAS16 & dinner at Devon Seafood. Share why you want to win the #CASGalentines contest! https://

2/6/2016 8:41:27 AM

We both need new cars, so I'd take my husband to the @ChiAutoShow --- Fingers crossed to win a night at @HyattMcCormick #CAS16

2/6/2016 8:41:01 AM

Don’t forget to VOTE! #DriveSafeChicago #CAS16 https://t.co/hmhXnOJk4W https://t.co/mVO2QbsFzI

2/6/2016 8:33:04 AM

RT @digimegaphone: great article from @more4momsbuck on the @ChiAutoShow #CASVideo challenge & @WOMMA awards https://t.co/nToOzwJFWA #CAS16

2/6/2016 8:10:39 AM

RT @digimegaphone: great article from @more4momsbuck on the @ChiAutoShow #CASVideo challenge & @WOMMA awards https://t.co/nToOzwJFWA #CAS16

2/6/2016 12:16:34 AM

@ChiAutoShow Just wrapped up my first born daughters wedding, did so much for her I think I deserve a Girls Nite Out! #CASGalentines #CAS16

2/6/2016 12:13:04 AM

RT @ChiAutoShow: Win a Girls' Night Out at #CAS16 & dinner at Devon Seafood. Share why you want to win the #CASGalentines contest! https://

2/6/2016 12:02:16 AM

@ChiAutoShow I would love to win so my daughter and I can check out all the new cars! #CASGalentines #CAS16