News & Events

Toyota's Indoor Ride Course at Chicago Auto Show Raises $16,662 for Three Charities

Besides offering Chicago Auto Show attendees the opportunity to drive a variety of new vehicles, Toyota's "Let's Go For A Ride" indoor experiential program raised $16,662 for a trio of national charities.

This year, Toyota partnered with three esteemed charities in the company's "Drive for A Cause" campaign. For those 16,662 show attendees who fully participated in the indoor ride and drive, they had the opportunity to choose from one of the three charities - American Red Cross, AMVETS and National Parks Foundation - for Toyota to make a contribution of one dollar per drive to that organization on their behalf.

"We would like to thank the Chicago Auto Show attendees who participated in our indoor ride and drive program," said Keith Dahl, National Motorsports Engagement Marketing Manager at Toyota Motor Sales, U.S.A., Inc. "While we hope it was an enjoyable experience for these Chicagoans, they proved instrumental in helping us raise money for three worthwhile charities."

Inspired by Toyota's new slogan, "Let's Go Places," this course provided show goers with personalized rides in several Toyota vehicles. The "Let's Go For A Ride" course, spanning more than 30,000 square feet of McCormick Center's South Hall, involved Toyota products such as the Avalon, Avalon Hybrid, Camry, Camry Hybrid, Prius c, Prius v, RAV4 and Venza.

While navigating this fun, educational closed course, participants learned more about Toyota's new design and styling philosophy, industry-leading fuel efficiency measures, safety features in the company's Star Safety System, successful motorsports pursuits and its award-winning, in-car Entune(r) multimedia system.

Back to News

Follow Us Socially Using #CAS15

Blog

More

Wednesday, August, 26, 2015

9 Best Cars for Dog Lovers, According to AutoTrader

In light of #NationalDogDay, Autotrader compiled a list of the “Best Cars for Dog Lovers” based on ...

Friday, August, 21, 2015

TOYOTA BECOMES OFFICIAL VEHICLE OF CHICAGO CUBS AND WRIGLEY FIELD

The Chicago Cubs and Toyota have just teamed-up for a long-term partnership, establishing Toyota as the Official ...

Wednesday, August, 12, 2015

9 Road Trips to Take Before Summer Ends

Chicago in the summertime is absolutely amazing – don’t get me wrong – but every once in a while ...

Friday, August, 07, 2015

GM Announces Apple CarPlay, Android Auto in 14 Models

If you thought your world was centered around mobile technology before, just wait. Android Auto and Apple CarPlay ...

Wednesday, August, 05, 2015

2016 NISSAN MAXIMA REDESIGNED AND BETTER THAN EVER

The Midwest Automotive Media Association hosted its July meeting and luncheon at the CATA headquarters to showcase ...

Tuesday, July, 28, 2015

Hyundai Santa Cruz Predicted to Come to Market

When the Hyundai Santa Cruz was on display as a concept car at the 2015 Chicago Auto Show it immediately caught the ...

Friday, July, 24, 2015

MAMA Track School

Earlier this week, I had the opportunity to attend a performance driving school hosted by the Midwest Automotive ...

Tuesday, July, 21, 2015

Chicago Auto Show Specials Hit the Streets

Toyota announced pricing for their 2016 Special Edition Camry and Corolla – both Chicago Auto Show ...

Thursday, July, 09, 2015

USO #BBQ4Troops Media Kickoff Event

To kick off the month-long USO Barbecue for the Troops program, Chicagoland’s new-car dealers and the USO of ...

Wednesday, June, 17, 2015

Honda Pilot Officially on Sale Tomorrow

Attention all SUV lovers: First debuted at the 2015 Chicago Auto Show, the all-new 2016 Honda Pilot officially goes ...

More

9/1/2015 1:20:54 PM

#Ford #Mustang #Vintage #France

9/1/2015 12:01:00 PM

Pent-up demand fuels auto market, according to Daily Herald

8/31/2015 11:39:22 AM

Remember your first car? Ranging from nostalgia to horrific, and everything in between, DriveChicago wants to see your first car! Upload a picture of it with #MyFirstCar via this link, and you'll be qualified to win VIP "Pit Passes" to the NASCAR Xfinity Race Series at Chicagoland Speedway!

8/31/2015 11:36:12 AM

Sexy Girls

8/31/2015 9:34:03 AM

#AcuraNSX #LifeGoals #MotivationMonday

8/30/2015 7:38:55 PM

The Chicago Auto Show Changed their cover photo.

8/29/2015 7:33:12 PM

Mobil Free Watch

8/29/2015 9:24:05 AM

A birds-eye view of the nation’s largest auto show, and this isn’t even all of it

8/27/2015 5:32:09 PM

Mobil Free Watch

8/27/2015 10:09:55 AM

Remember your 1st car? Upload a picture of it here with #MyFirstCar to win VIP Pit Passes to the NASCAR Xfinity Race Series at Chicagoland Speedway: http://bit.ly/1JQUeuo - Josh Reaume

More

9/1/2015 12:03:56 PM

RT @ChiAutoShow: Pent-up demand fuels #auto market, according to @dailyherald: http://t.co/rFKdNVrQTD

9/1/2015 12:02:29 PM

Pent-up demand fuels #auto market, according to @dailyherald: http://t.co/rFKdNVrQTD

8/31/2015 12:22:43 PM

@ChiAutoShow Please share this link https://t.co/rm6Df5iJG2

8/31/2015 11:33:33 AM

Don't forget to enter the #MyFirstCar contest! Just upload a picture of your first car using the… https://t.co/QFZ2er4mq8

8/31/2015 9:51:28 AM

RT @FordAutoShows: Let's head back to the 1976 @ChiAutoShow for a view of the @Ford display & the #Thunderbird. #tbt #throwbackthursday htt…

8/29/2015 4:02:13 PM

RT @ChiAutoShow: Who loved the Camp Jeep experience last year at #CAS15? Can’t wait to see what’s in store for 2016! http://t.co/63R83rwd1A