News & Events

Toyota's Indoor Ride Course at Chicago Auto Show Raises $16,662 for Three Charities

Besides offering Chicago Auto Show attendees the opportunity to drive a variety of new vehicles, Toyota's "Let's Go For A Ride" indoor experiential program raised $16,662 for a trio of national charities.

This year, Toyota partnered with three esteemed charities in the company's "Drive for A Cause" campaign. For those 16,662 show attendees who fully participated in the indoor ride and drive, they had the opportunity to choose from one of the three charities - American Red Cross, AMVETS and National Parks Foundation - for Toyota to make a contribution of one dollar per drive to that organization on their behalf.

"We would like to thank the Chicago Auto Show attendees who participated in our indoor ride and drive program," said Keith Dahl, National Motorsports Engagement Marketing Manager at Toyota Motor Sales, U.S.A., Inc. "While we hope it was an enjoyable experience for these Chicagoans, they proved instrumental in helping us raise money for three worthwhile charities."

Inspired by Toyota's new slogan, "Let's Go Places," this course provided show goers with personalized rides in several Toyota vehicles. The "Let's Go For A Ride" course, spanning more than 30,000 square feet of McCormick Center's South Hall, involved Toyota products such as the Avalon, Avalon Hybrid, Camry, Camry Hybrid, Prius c, Prius v, RAV4 and Venza.

While navigating this fun, educational closed course, participants learned more about Toyota's new design and styling philosophy, industry-leading fuel efficiency measures, safety features in the company's Star Safety System, successful motorsports pursuits and its award-winning, in-car Entune(r) multimedia system.

Back to News

Follow Us Socially Using #CAS15

Blog

More

Wednesday, August, 26, 2015

9 Best Cars for Dog Lovers, According to AutoTrader

In light of #NationalDogDay, Autotrader compiled a list of the “Best Cars for Dog Lovers” based on ...

Friday, August, 21, 2015

TOYOTA BECOMES OFFICIAL VEHICLE OF CHICAGO CUBS AND WRIGLEY FIELD

The Chicago Cubs and Toyota have just teamed-up for a long-term partnership, establishing Toyota as the Official ...

Wednesday, August, 12, 2015

9 Road Trips to Take Before Summer Ends

Chicago in the summertime is absolutely amazing – don’t get me wrong – but every once in a while ...

Friday, August, 07, 2015

GM Announces Apple CarPlay, Android Auto in 14 Models

If you thought your world was centered around mobile technology before, just wait. Android Auto and Apple CarPlay ...

Wednesday, August, 05, 2015

2016 NISSAN MAXIMA REDESIGNED AND BETTER THAN EVER

The Midwest Automotive Media Association hosted its July meeting and luncheon at the CATA headquarters to showcase ...

Tuesday, July, 28, 2015

Hyundai Santa Cruz Predicted to Come to Market

When the Hyundai Santa Cruz was on display as a concept car at the 2015 Chicago Auto Show it immediately caught the ...

Friday, July, 24, 2015

MAMA Track School

Earlier this week, I had the opportunity to attend a performance driving school hosted by the Midwest Automotive ...

Tuesday, July, 21, 2015

Chicago Auto Show Specials Hit the Streets

Toyota announced pricing for their 2016 Special Edition Camry and Corolla – both Chicago Auto Show ...

Thursday, July, 09, 2015

USO #BBQ4Troops Media Kickoff Event

To kick off the month-long USO Barbecue for the Troops program, Chicagoland’s new-car dealers and the USO of ...

Wednesday, June, 17, 2015

Honda Pilot Officially on Sale Tomorrow

Attention all SUV lovers: First debuted at the 2015 Chicago Auto Show, the all-new 2016 Honda Pilot officially goes ...

More

8/27/2015 5:32:09 PM

Mobil Free Watch

8/27/2015 10:09:55 AM

Remember your 1st car? Upload a picture of it here with #MyFirstCar to win VIP Pit Passes to the NASCAR Xfinity Race Series at Chicagoland Speedway: http://bit.ly/1JQUeuo - Josh Reaume

8/27/2015 10:06:04 AM

Who let these two get behind the wheel of a Pontiac?! #ThrowbackThursday #1956CAS

8/26/2015 3:50:54 PM

9 Best Cars for Dog Lovers, according to Autotrader: http://bit.ly/1JyPg3n #NationalDogDay

8/25/2015 11:49:08 AM

Who loved the Camp Jeep experience last year at #CAS15? Can’t wait to see what’s in store for 2016

8/24/2015 9:30:05 AM

“One of the greatest discoveries a person makes, one of their great surprises, is to find they can do what they were afraid they couldn’t.” – Henry Ford #MotivationMonday

8/22/2015 1:53:07 PM

Sexy Girls Free Watch

8/21/2015 4:21:07 PM

The Chicago Cubs and Toyota have just teamed-up for a long-term partnership, establishing Toyota as the Official Vehicle of the Chicago Cubs and Wrigley Field: http://bit.ly/1I0rDLr

8/21/2015 9:57:01 AM

If you’re driving with a baby or toddler in tow, then picking the right car seat is extremely crucial for their safety on the road. Check out these car seat safety tips to make sure you’re choosing the best car seat for your kids: http://www.safekids.org/tip/car-seat-tips

8/21/2015 9:41:13 AM

Last night at the USO of Illinois' Clark After Dark event, the Chicagoland car dealers presented a check to the USO for $121,530 raised through the BBQ for the Troops program. Here's a great recap from ABC 7 Chicago: http://abc7.ws/1MCSMe3

More

8/27/2015 4:33:39 PM

RT @ChiAutoShow: . @Honda jokes about rivalries b/c there are a lot of great cars on the road. @mamaonline #HondaAtMAMA #gocubsgo http://t.

8/27/2015 4:26:20 PM

RT @ChiAutoShow: "The CRV is the #1 SUV w/Millennials." - James Jenkins, @Honda Light Truck Manager @mamaonline

8/27/2015 4:06:59 PM

RT @ChiAutoShow: "The CRV is the #1 SUV w/Millennials." - James Jenkins, @Honda Light Truck Manager @mamaonline

8/27/2015 1:14:57 PM

. @Honda jokes about rivalries b/c there are a lot of great cars on the road. @mamaonline #HondaAtMAMA #gocubsgo http://t.co/JHD516qVPk

8/27/2015 1:13:58 PM

RT @ChiAutoShow: "The CRV, HRV & Pilot are #1 in #Chicago, IL & Midwest." - James Jenkins, @Honda Light Truck Manager @mamaonline http://t.

8/27/2015 1:11:28 PM

#HondaAtMAMA@ChiAutoShow: "The CRV is the #1 SUV w/Millennials." - James Jenkins, @Honda Light Truck Manager @mamaonline

8/27/2015 1:11:05 PM

#HondaAtMAMA@ChiAutoShow: "The CRV, HRV & Pilot are #1 in #Chicago, IL & Midwest." - James Jenkins, http://t.co/kLOwLS9vGV

8/27/2015 1:10:22 PM

"The CRV is the #1 SUV w/Millennials." - James Jenkins, @Honda Light Truck Manager @mamaonline

8/27/2015 1:08:31 PM

"The CRV, HRV & Pilot are #1 in #Chicago, IL & Midwest." - James Jenkins, @Honda Light Truck Manager @mamaonline http://t.co/I0sX966jit

8/27/2015 1:06:20 PM

Listening to James Jenkins from @Honda discuss the brand's fortification of its light truck lineup. http://t.co/H3EtVwzCNu