News & Events

Toyota's Bob Carter Delivers Keynote Speech at 2014 Chicago Auto Show

Mark Bilek
Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632

Contact: Jennifer Morand
Senior Public Relations and Social Media Manager
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986


CHICAGO (February 6, 2014) – The 2014 Chicago Auto Show Media Preview kicked off with the Midwest Automotive Media Association (MAMA) breakfast, where Bob Carter, senior vice president of automotive operations for Toyota Motor Sales, U.S.A. Inc. delivered a keynote speech.

Carter addressed the crowd to highlight the reasons 2014 will be another great year for automakers. 

“Today, every automaker is contributing new ideas and technologies to meet the needs and desires of our customers,” said Carter. “And in the process, ensuring the auto industry has a very bright future.”

Carter explained the continuing economic strength will provide growth to the car business.  The combination of historically low auto loan rates, strong product momentum from nearly every automaker and an increase of 4,000 more customers than last year are expected to lease or buy a new vehicle.

“Our industry should see a fifth consecutive year of growth,” said Carter.  “A positive sales run automakers haven’t seen since the 1930’s.”

Carter further spoke to Toyota’s growth as well.  This year, Toyota will introduce eight new or updated products, leading with the new 2015 Lexus RC F sports coup that will be on display at the 2014 Chicago Auto show.  It offers true racecar performance with 450-plus horsepower and a five-liter, V8 engine. Additionally, Toyota continues to do their part for the environment with their fuel-efficient products, hybrid vehicles and focus on hydrogen fuel cell vehicles. 

“We have a lot of great products that will meet consumers’ current needs and desires, but we aren’t stopping there, and neither is our industry” said Carter. “When you add it all up, this is a great time to be in the auto business.”

To watch complete coverage of the 2014 Chicago Auto Show Media Preview press conferences, please visit The manufacturer press conferences are also available at For more information about the Chicago Auto Show, please visit


About the Chicago Auto Show
The Chicago Auto Show is the largest on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 worthy Chicago organizations in a single night. The 2014 public show will be February 8-17. For more information, visit or Media can register for the Chicago Auto Show Media Preview at

About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ nearly 20,000 people in the metropolitan area. The association has produced the Chicago Auto Show since 1935. For more information, visit

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