News & Events

Toyota to Heat Up Frigid Chicago with Action-Packed Show

Hot Sports Car Concept, Two Press Conferences and Keynote Address
Shine Spotlight on World’s Largest Automaker

With the Midwest in the grip of one of the coldest winters on record, Toyota is looking to bring some “sizzle” to the city of Chicago.  Toyota will be busy making news at the Chicago Auto Show this February, due in part to two press conferences and the presence of the FT-1, the most talked-about concept car on the planet.

The Chicago Auto Show kicks off at 8 a.m. on Thursday, February 6 with Toyota Senior Vice President of Automotive Operations Bob Carter delivering the keynote address at the Midwest Automotive Media Association (MAMA) breakfast.  Celebrating 23 years at Toyota, Carter regularly attends the Chicago Auto Show.

Toyota will be hosting its first news conference of the day at 9:30 a.m. at the Toyota Drive Center area in South Hall. Toyota will debut the new TRD Pro Series for the Tundra, Tacoma and 4Runner in an area reminiscent of an adventurous desert landscape.  Spanning 30,000 square feet, the course’s dynamic obstacles include a 14-foot-tall hill, a water crossing, a giant see-saw and various frame twisters, side tilts and suspension-focused challenges.

This ride and drive area will be open to the press during Media Days, as well as for show attendees during Public Days. In conjunction with this indoor activity, Toyota has partnered with three esteemed charities in the company’s “Drive for A Cause” campaign. For those show attendees who fully participate in the indoor ride and drive, they will have the opportunity to choose from one of the three charities – American Red Cross, AMVETS and FFA – and Toyota will make a contribution to that organization on their behalf.

Toyota will make a motorsports announcement at its second press conference on February 6 at 2 p.m. in the Toyota exhibit.

This year, the 45,000-square-foot Toyota exhibit features more than 50 vehicles, among them the FT-1 sports car concept, which had a rousing debut at the North American International Auto Show.  Developed by Toyota’s Calty Design Studio, the FT-1 has gotten pulses racing and tongues wagging ever since its unveiling in Detroit. 

“The FT-1 will be front and center in Chicago,” said Don Johnson, Auto Show Engagement Manager at Toyota Motor Sales, U.S.A., Inc. “It’s been a while since Toyota had a concept that stirred the imagination like FT-1.  This is a dream car for enthusiasts everywhere.” 

Fans of the FT-1 can drive the vehicle virtually, courtesy of a pair of driving simulators.

Another unique concept vehicle coming to Chicago this year is the Toyota FV2, a future mobility car operated by the driver shifting his or her body to intuitively move the vehicle in any direction. By using intelligent transport system technology to connect with other vehicles in the area and traffic infrastructure, the Toyota FV2 helps enable safe driving by providing a wide variety of safety information, including advance warning about vehicles in blind spots at intersections. The futuristic iROAD concept car is also coming to the Windy City.  The iROAD, a three-wheeler with motorcycle-like maneuverability, is ideally suited for short-distance urban travel and was designed to be a new way to enjoy mobility.

The exhibit will also feature Toyota’s entire lineup of award-winning cars and trucks, among them recently-revised 2014 editions of the Corolla, RAV4, Tundra, 4Runner and Highlander.  The Highlander is the focus of a Toyota television advertisement around the Super Bowl, co-starring the Muppets. To commemorate this partnership, there will be a Muppets-wrapped Highlander in the exhibit, along with the chance to play three iPad games, featuring these iconic characters interacting with this popular SUV.

Toyota’s prowess in hybrid technology will be featured with all four members of the Prius “family” on display, as well as hybrid versions of the Avalon, Camry and Highlander.  A charging station for the environmentally-lauded Prius Plug-In can also be found in the exhibit.

Motorsports fans will be thrilled by the “Toyota Racing Zone,” an area that pays homage to the manufacturer’s involvement and success in NASCAR.  A Matt Kenseth #20 Sprint Cup Camry is among the highlights in the zone, along with a Toyota/NHRA Funny Car.  Show goers will also enjoy participating in the paper airplane toss at the Tundra/Endeavour space shuttle display, with prizes awarded for successfully landing a plane in the bed of the truck.

Back to News

Follow Us Socially Using #CAS16

Blog

More

Tuesday, February, 09, 2016

Expectations Exceeded Again at CAS

A year ago, a friend of mine left school for a week to go on a trip to Chicago.

Tuesday, February, 09, 2016

Round Two for CAS Intern-expert

With the show doors just days away from opening, I am more than excited to be back for the 2016 Chicago Auto ...

Tuesday, February, 09, 2016

What's the Buzz about all these Cars?

Most people are shocked when I say one of my favorite internships has been with the Chicago Auto Show. 

Tuesday, February, 09, 2016

Beauty if Found Amidst Chaos

Stepping into the Auto showroom was like a catwalk for cars. Bright lights flicker against the new detailed ...

Tuesday, February, 09, 2016

Small Town Girl Meets Big Time Media

As someone from a town of fewer than 10,000 people, driving to Chicago was an intimidating for me. Traffic seemed ...

Tuesday, February, 09, 2016

Journey to CAS Media Center

When I first heard about the internship with the Chicago Automobile Trade Association through Bradley University I ...

Tuesday, February, 09, 2016

CAS16 Intern is Granfatherd into Automotive

Walking through the doors of the Communications Department as a freshman, the Chicago Auto Show internship was all ...

Monday, February, 08, 2016

What the Average Car will Feature 10 Years into the Future

Infographic shares details on what people can expect to see in cars 10 years into the future.

Thursday, January, 21, 2016

The Windy City Winter Warmer: Surprises Abound at the Chicago Auto Show

Toes cold, Chicago? Dreaming of the summer, when festivals, events and chances to get outside and be a part of ...

Thursday, January, 21, 2016

These 9 Smartphone Apps are Turning Your Car into a Command Center

Apps are everywhere. According to the Pew Research Center, over two-thirds of Americans now own smartphones and ...

More

2/9/2016 3:55:33 PM

HI & Wounding the hours of the Auto show.

2/9/2016 3:14:06 PM

The #CAS16 opening weekend is almost upon us, Feb. 13-14! Our friends at Fifth Third Bank are providing the only discount coupons to fans; just stop in a local branch to get yours or click here: bit.ly/1PASdn7 (code: 53Weekend

2/9/2016 3:13:25 PM

Share your love of #cars and help local #charities by attending The Chicago Auto Show #FirstLookForCharity #FLFC16 this FRIDAY, February 12!

2/9/2016 2:10:16 PM

Be sure to check in to the Chicago Auto Show once you're here! Nation's largest show kicks off this Saturday, Feb. 13. #CAS16

2/9/2016 1:37:20 PM

New, stylish editions of the Chrysler 200S and Chrysler 300S will be on display at the 2016 The Chicago Auto Show. The 200S and 300S Alloy editions feature unique dark bronze and titanium finishes, distinctive interiors and advanced all-wheel-drive systems. Can’t make it to Chicago? Learn more about these special-edition cars:

2/9/2016 12:42:21 PM

Headed to The Chicago Auto Show this weekend? Why not let mysouthshoreline.com drop you off at the door! http://www.portagelife.com/entertainment/travel/58337-south-shore-providing-direct-service-to-2016-chicago-auto-show

2/9/2016 12:15:03 PM

Can we buy tickets at the door

2/9/2016 10:22:40 AM

We are just 3 days away from The Chicago Auto Show First Look for Charity Preview Night! You still have time to purchase your tickets and support an athlete by visiting: http://bit.ly/1T3LMdn.

2/9/2016 9:45:43 AM

The Chicago Auto Show Changed their cover photo.

2/9/2016 9:10:04 AM

#FastFact: the average visit to the Chicago Auto Show takes about 4 hours. Bring your walking shoes because, with 1 million sq. ft., there’s lots to see and do at #CAS16

More

2/10/2016 2:43:22 AM

2017 @chevrolet TRAX AHEAD OF @ChiAutoShow #CAS16 https://t.co/BlI8BGXDGO

2/9/2016 10:05:15 PM

@subaru_usa @ChiAutoShow She's a beauty??????????????????Mine is #BlueQuartz????????????

2/9/2016 10:04:10 PM

RT @subaru_usa: 2016 Crosstrek Special Edition in Pure Red w/ red interior accents. Debuting at @ChiAutoShow https://t.co/kTrCVx0rjI https:…

2/9/2016 9:55:43 PM

RT @TrueCar: Team #TrueCar will be @ChiAutoShow this week. Follow us as we buzz around press days >> https://t.co/H8hxitQQY3 #CAS16

2/9/2016 9:28:07 PM

RT @carsdotcom: 2016 Subaru Crosstrek Special Edition at #ChicagoAutoShow https://t.co/XJdZSlT3PO @subaru_usa @ChiAutoShow #SubaruCrosstrek

2/9/2016 9:28:00 PM

RT @JiJiMath: Join the #Math Power Game Challenge at the @ChiAutoShow https://t.co/bvIfuvjBj8 #CAS16 #chicagoevents https://t.co/oLcV1vX71S

2/9/2016 9:26:38 PM

@BrendaPriddy too bad! Feel better soon.

2/9/2016 9:26:11 PM

RT @FiatChrysler_NA: Let’s watch together 10AM CST Thursday and see what Ram Truck will reveal @ChiAutoShow https://t.co/SVRJGH02XB

2/9/2016 9:18:02 PM

Enjoy weekday discounts on our @ChiAutoShow Package - Tickets included! https://t.co/PjFOrWFY1K #CAS16 https://t.co/vFh9avJbCD

2/9/2016 9:02:29 PM

RT @FiatChrysler_NA: Let’s watch together 10AM CST Thursday and see what Ram Truck will reveal @ChiAutoShow https://t.co/SVRJGH02XB