News & Events

Toyota to Heat Up Frigid Chicago with Action-Packed Show

Hot Sports Car Concept, Two Press Conferences and Keynote Address
Shine Spotlight on World’s Largest Automaker

With the Midwest in the grip of one of the coldest winters on record, Toyota is looking to bring some “sizzle” to the city of Chicago.  Toyota will be busy making news at the Chicago Auto Show this February, due in part to two press conferences and the presence of the FT-1, the most talked-about concept car on the planet.

The Chicago Auto Show kicks off at 8 a.m. on Thursday, February 6 with Toyota Senior Vice President of Automotive Operations Bob Carter delivering the keynote address at the Midwest Automotive Media Association (MAMA) breakfast.  Celebrating 23 years at Toyota, Carter regularly attends the Chicago Auto Show.

Toyota will be hosting its first news conference of the day at 9:30 a.m. at the Toyota Drive Center area in South Hall. Toyota will debut the new TRD Pro Series for the Tundra, Tacoma and 4Runner in an area reminiscent of an adventurous desert landscape.  Spanning 30,000 square feet, the course’s dynamic obstacles include a 14-foot-tall hill, a water crossing, a giant see-saw and various frame twisters, side tilts and suspension-focused challenges.

This ride and drive area will be open to the press during Media Days, as well as for show attendees during Public Days. In conjunction with this indoor activity, Toyota has partnered with three esteemed charities in the company’s “Drive for A Cause” campaign. For those show attendees who fully participate in the indoor ride and drive, they will have the opportunity to choose from one of the three charities – American Red Cross, AMVETS and FFA – and Toyota will make a contribution to that organization on their behalf.

Toyota will make a motorsports announcement at its second press conference on February 6 at 2 p.m. in the Toyota exhibit.

This year, the 45,000-square-foot Toyota exhibit features more than 50 vehicles, among them the FT-1 sports car concept, which had a rousing debut at the North American International Auto Show.  Developed by Toyota’s Calty Design Studio, the FT-1 has gotten pulses racing and tongues wagging ever since its unveiling in Detroit. 

“The FT-1 will be front and center in Chicago,” said Don Johnson, Auto Show Engagement Manager at Toyota Motor Sales, U.S.A., Inc. “It’s been a while since Toyota had a concept that stirred the imagination like FT-1.  This is a dream car for enthusiasts everywhere.” 

Fans of the FT-1 can drive the vehicle virtually, courtesy of a pair of driving simulators.

Another unique concept vehicle coming to Chicago this year is the Toyota FV2, a future mobility car operated by the driver shifting his or her body to intuitively move the vehicle in any direction. By using intelligent transport system technology to connect with other vehicles in the area and traffic infrastructure, the Toyota FV2 helps enable safe driving by providing a wide variety of safety information, including advance warning about vehicles in blind spots at intersections. The futuristic iROAD concept car is also coming to the Windy City.  The iROAD, a three-wheeler with motorcycle-like maneuverability, is ideally suited for short-distance urban travel and was designed to be a new way to enjoy mobility.

The exhibit will also feature Toyota’s entire lineup of award-winning cars and trucks, among them recently-revised 2014 editions of the Corolla, RAV4, Tundra, 4Runner and Highlander.  The Highlander is the focus of a Toyota television advertisement around the Super Bowl, co-starring the Muppets. To commemorate this partnership, there will be a Muppets-wrapped Highlander in the exhibit, along with the chance to play three iPad games, featuring these iconic characters interacting with this popular SUV.

Toyota’s prowess in hybrid technology will be featured with all four members of the Prius “family” on display, as well as hybrid versions of the Avalon, Camry and Highlander.  A charging station for the environmentally-lauded Prius Plug-In can also be found in the exhibit.

Motorsports fans will be thrilled by the “Toyota Racing Zone,” an area that pays homage to the manufacturer’s involvement and success in NASCAR.  A Matt Kenseth #20 Sprint Cup Camry is among the highlights in the zone, along with a Toyota/NHRA Funny Car.  Show goers will also enjoy participating in the paper airplane toss at the Tundra/Endeavour space shuttle display, with prizes awarded for successfully landing a plane in the bed of the truck.

Back to News

Follow Us Socially Using #CAS16

Blog

More

Saturday, February, 13, 2016

Acura Showcases New Concept Vehicle

As wooden panel walkway spins to unveil a luxury car, you know you are about to witness something truly ...

Saturday, February, 13, 2016

The new 2017 Genesis Vision G hits the floors of the Chicago Auto Show

Luxury is all about satisfying the senses. From cars to homes, leather seats to killer sound systems, these are ...

Saturday, February, 13, 2016

FCA Gets Buzzing

Fiat Chrysler Automobiles (FCA) provided social media influencers at the 2016 Chicago Auto Show Social Media ...

Friday, February, 12, 2016

Think you are a Fast Texter? Fifth Third Bank is putting you to the test!

During the 2016 Chicago Auto Show Social Media Preview, Fifth Third Bank introduced its first interactive game to ...

Friday, February, 12, 2016

What's New at Nissan

Nissan gave social media influencers the opportunity for a first look at their line-up of vehicles on display at ...

Friday, February, 12, 2016

GMC 2017 Acadia

On Social Media Preview day at the Chicago Auto show George Jones, GMC Canyon marketing manager, highlighted the ...

Thursday, February, 11, 2016

The Four Stars of the Chicago Flag

Here's how Chicago's four big events stack up, with a closer look at the Chicago Auto Show.

Wednesday, February, 10, 2016

Visit from Buick Avista

The Buick Avista will be making its Chicago debut starting this weekend. Come Saturday, the public will be able to ...

Wednesday, February, 10, 2016

Lexus LC 500 Redefines Luxury

One vehicle you don't want to miss is the Lexus LC 500, making its Chicago debut this weekend; the sleek, and ...

Wednesday, February, 10, 2016

It's Not Just the Auto Show Anymore

As I was dropped at McCormick Place this afternoon I thought to myself, this is not an unfamiliar location. I ...

More

2/14/2016 5:00:04 PM

Want to win awesome prizes like a Shell gas gift card? Snap your fave show moment photo & post to social media with #CAS16 to win! http://bit.ly/1W7XjHV

2/14/2016 4:07:03 PM

Hey #CAS16 fans, don't miss a chance to win Chicago Auto Show themed prizes! Stay tuned on social media and when you see #ispyatCHI, find the mystery location to win! http://bit.ly/1W7WGy5

2/14/2016 3:16:04 PM

The Chicago Auto Show Changed their cover photo.

2/14/2016 2:55:00 PM

The Ram Power Wagon is taking center stage at #CAS16: https://youtu.be/AhyfeVPmz2c

2/14/2016 2:52:11 PM

A #ViralVideoChallenge winner has been selected for auto dealers. Hats off to @TheBenzLife and his team for their winning video during this year's CAS and Digital Megaphone contest

2/14/2016 2:41:48 PM

Congratulations to @1fairweatherfan! His video was selected as the grand prize winner for this year's Digital Megaphone and CAS #ViralVideoChallenge for social media influencers. Take a look! https://www.youtube.com/watch?v=7QBuTkVfaDk

2/14/2016 2:15:21 PM

The Chicago Cubs Mascot is in the Toyota USA dispay! #CASBuzz #Cubs

2/14/2016 1:26:04 PM

Snap a picture of any concept car at #CAS16 and share it via social media with #XFINITYTour. Then head to the XFINITY Lounge and show your post for a chance to win prizes

2/14/2016 12:53:58 PM

Live from the ABC 7 Chicago social media lounge at the The Chicago Auto Show

2/14/2016 12:28:44 PM

Just a reminder...let's have some fun at The Chicago Auto Show from 2-7 today! See you just inside the entrance to the North Hall. No ticket required to hang with K-Hits :-

More

2/14/2016 5:01:02 PM

Its time for another #ispyatCHI challenge! You could win awesome #prizes if you can locate our mystery location on the #CAS16 show floor!

2/14/2016 5:01:01 PM

Share your #CAS16 fave show moment – or “Showment” to win awesome #prizes! https://t.co/4FQiXL19lR

2/14/2016 5:00:04 PM

RT @BergstromTim: All new 2017...Now we are talking!!!! @chevrolet launches the #camaro1le @ChiAutoShow @TeamChevy @bergstromauto https://

2/14/2016 4:59:23 PM

RT @ChiAutoShow: Buick Avista concept at the 2016 Chicago Auto Show: https://t.co/cmOj0nHGmj via @YouTube

2/14/2016 4:59:06 PM

RT @ChiAutoShow: Chevrolet Camaro 1LE at the 2016 Chicago Auto Show: https://t.co/kh14PMtr28 via @YouTube

2/14/2016 4:58:26 PM

RT @BergstromTim: All new 2017...Now we are talking!!!! @chevrolet launches the #camaro1le @ChiAutoShow @TeamChevy @bergstromauto https://

2/14/2016 4:58:00 PM

RT @BergstromTim: All new 2017...Now we are talking!!!! @chevrolet launches the #camaro1le @ChiAutoShow @TeamChevy @bergstromauto https://

2/14/2016 4:57:56 PM

Scion C-HR concept at the 2016 Chicago Auto Show: https://t.co/1mR1gsBQyr via @YouTube

2/14/2016 4:57:22 PM

RT @ChiAutoShow: Lots of fun things to do at #CAS2016 Family Day! https://t.co/5q9vARgOQf