News & Events

Toyota to Heat Up Frigid Chicago with Action-Packed Show

Hot Sports Car Concept, Two Press Conferences and Keynote Address
Shine Spotlight on World’s Largest Automaker

With the Midwest in the grip of one of the coldest winters on record, Toyota is looking to bring some “sizzle” to the city of Chicago.  Toyota will be busy making news at the Chicago Auto Show this February, due in part to two press conferences and the presence of the FT-1, the most talked-about concept car on the planet.

The Chicago Auto Show kicks off at 8 a.m. on Thursday, February 6 with Toyota Senior Vice President of Automotive Operations Bob Carter delivering the keynote address at the Midwest Automotive Media Association (MAMA) breakfast.  Celebrating 23 years at Toyota, Carter regularly attends the Chicago Auto Show.

Toyota will be hosting its first news conference of the day at 9:30 a.m. at the Toyota Drive Center area in South Hall. Toyota will debut the new TRD Pro Series for the Tundra, Tacoma and 4Runner in an area reminiscent of an adventurous desert landscape.  Spanning 30,000 square feet, the course’s dynamic obstacles include a 14-foot-tall hill, a water crossing, a giant see-saw and various frame twisters, side tilts and suspension-focused challenges.

This ride and drive area will be open to the press during Media Days, as well as for show attendees during Public Days. In conjunction with this indoor activity, Toyota has partnered with three esteemed charities in the company’s “Drive for A Cause” campaign. For those show attendees who fully participate in the indoor ride and drive, they will have the opportunity to choose from one of the three charities – American Red Cross, AMVETS and FFA – and Toyota will make a contribution to that organization on their behalf.

Toyota will make a motorsports announcement at its second press conference on February 6 at 2 p.m. in the Toyota exhibit.

This year, the 45,000-square-foot Toyota exhibit features more than 50 vehicles, among them the FT-1 sports car concept, which had a rousing debut at the North American International Auto Show.  Developed by Toyota’s Calty Design Studio, the FT-1 has gotten pulses racing and tongues wagging ever since its unveiling in Detroit. 

“The FT-1 will be front and center in Chicago,” said Don Johnson, Auto Show Engagement Manager at Toyota Motor Sales, U.S.A., Inc. “It’s been a while since Toyota had a concept that stirred the imagination like FT-1.  This is a dream car for enthusiasts everywhere.” 

Fans of the FT-1 can drive the vehicle virtually, courtesy of a pair of driving simulators.

Another unique concept vehicle coming to Chicago this year is the Toyota FV2, a future mobility car operated by the driver shifting his or her body to intuitively move the vehicle in any direction. By using intelligent transport system technology to connect with other vehicles in the area and traffic infrastructure, the Toyota FV2 helps enable safe driving by providing a wide variety of safety information, including advance warning about vehicles in blind spots at intersections. The futuristic iROAD concept car is also coming to the Windy City.  The iROAD, a three-wheeler with motorcycle-like maneuverability, is ideally suited for short-distance urban travel and was designed to be a new way to enjoy mobility.

The exhibit will also feature Toyota’s entire lineup of award-winning cars and trucks, among them recently-revised 2014 editions of the Corolla, RAV4, Tundra, 4Runner and Highlander.  The Highlander is the focus of a Toyota television advertisement around the Super Bowl, co-starring the Muppets. To commemorate this partnership, there will be a Muppets-wrapped Highlander in the exhibit, along with the chance to play three iPad games, featuring these iconic characters interacting with this popular SUV.

Toyota’s prowess in hybrid technology will be featured with all four members of the Prius “family” on display, as well as hybrid versions of the Avalon, Camry and Highlander.  A charging station for the environmentally-lauded Prius Plug-In can also be found in the exhibit.

Motorsports fans will be thrilled by the “Toyota Racing Zone,” an area that pays homage to the manufacturer’s involvement and success in NASCAR.  A Matt Kenseth #20 Sprint Cup Camry is among the highlights in the zone, along with a Toyota/NHRA Funny Car.  Show goers will also enjoy participating in the paper airplane toss at the Tundra/Endeavour space shuttle display, with prizes awarded for successfully landing a plane in the bed of the truck.

Back to News

Follow Us Socially Using #CAS16

Blog

More

Wednesday, April, 20, 2016

April is Distracted Driving Awareness Month

Honda is encouraging safer driving habits with a social media campaign titled #PhoneDownEyesUp. The campaign ...

Wednesday, April, 13, 2016

Ford Now Accepting Applications for GT Supercar

For the first time, 2015 Chicago Auto Show goers were able to see the Ford GT supercar in person at the show and ...

Wednesday, March, 30, 2016

Cars are the Star of the Big Apple

Automakers lit up the Big Apple last week with an assortment of flashy vehicles that debuted during the New York ...

Monday, March, 14, 2016

Buick Presents Cascada to Midwest Automotive Media Association

Buick Vice President of Marketing Tony DiSalle spotlighted the all-new Buick Cascada during the Midwest Automotive ...

Monday, February, 29, 2016

Chevy Inspires Kindness in #DayItForward

Today is a unique day in history, one that does not come around often but has inspired goodness throughout ...

Friday, February, 19, 2016

Test Tracks Are A Gear Shifter

Of everything to see and do at the Chicago Auto Show, some of the most popular attractions are the test tracks, ...

Wednesday, February, 17, 2016

Women's Day Revs Up Excellence

Women's Day at the Chicago Auto Show is a revolutionary way to bring a diverse group of women with a common ...

Monday, February, 15, 2016

Nonstop Action at Family Fun Day

Presidents Day at the auto show featured an enthusiastic selection of family fun and appealed to all family ...

Saturday, February, 13, 2016

Acura Showcases New Concept Vehicle

As a wood panel walkway spins to unveil a luxury car, you know you are about to witness something truly ...

Saturday, February, 13, 2016

The new 2017 Genesis Vision G hits the floors of the Chicago Auto Show

Luxury is all about satisfying the senses. From cars to homes, leather seats to killer sound systems, these are ...

More

4/29/2016 8:33:00 AM

Look how far Jeep has come since the '61 Chicago Auto Show! #FlashbackFriday

4/28/2016 1:21:25 PM

How many LEGO pieces does it take to build this Porsche 911 GT3 RS? http://cnet.co/1qYJwJU

4/26/2016 10:07:28 AM

The Chicago Auto Show Changed their cover photo.

4/22/2016 11:41:35 AM

#FlashbackFriday to the 1967 Chicago Auto Show! #Globe #EarthDay

4/19/2016 9:31:03 AM

#TriviaTuesday! In the 60s, Ford Motor Company's robot's name was Freddie. Can you name Ford's current robot (that was at #CAS16

4/18/2016 9:48:40 AM

Scion may be on the way out, but the solid iM is here to stay." Head over to DriveChicago for the full review

4/15/2016 9:03:00 AM

The 2017 Ram Trucks Power Wagon that took center stage at #CAS16 is expected out this fall: http://bit.ly/RAMPowerWagonCAS #RAM #PowerWagon

4/14/2016 9:21:22 AM

#CASFanPic from @jmc.automotive. #Mazda #Racing

4/13/2016 4:33:20 PM

The day has come. #Ford #GT #Supercar

More

4/30/2016 3:31:34 PM

RT @ChiAutoShow: Look how far @Jeep has come since the '61 Chicago Auto Show! #FlashbackFriday https://t.co/wLP8yFK7VX

4/29/2016 1:33:32 PM

RT @ChiAutoShow: Look how far @Jeep has come since the '61 Chicago Auto Show! #FlashbackFriday https://t.co/wLP8yFK7VX

4/29/2016 9:27:15 AM

RT @ChiAutoShow: Look how far @Jeep has come since the '61 Chicago Auto Show! #FlashbackFriday https://t.co/wLP8yFK7VX

4/29/2016 8:29:01 AM

Look how far @Jeep has come since the '61 Chicago Auto Show! #FlashbackFriday https://t.co/wLP8yFK7VX

4/28/2016 1:23:05 PM

It takes HOW many @LEGO pieces to build this @Porsche 911 GT3 RS? https://t.co/vfT4ou1QnQ - via @CNET

4/27/2016 2:35:31 PM

RT @automobilemag: The hot new @Acura NSX looks even better in Chicago than it did in Detroit thanks to improved lighting. #CAS15 #NSX http…

4/26/2016 6:02:06 PM

RT @ChiAutoShow: . @drivechicago has launched its Twitter page! It's the only local source for more than 100,000 new & used cars. #DriveChi

4/26/2016 3:55:57 PM

RT @WWDr1ve: RT @ChiAutoShow: @drivechicago has launched its Twitter pg! It's the only local source for more than 100,000 new & used cars.…

4/26/2016 3:31:07 PM

RT @ChiAutoShow: @drivechicago has launched its Twitter pg! It's the only local source for more than 100,000 new & used cars. #DriveChicago

4/26/2016 11:07:23 AM

RT @ChiAutoShow: . @drivechicago has launched its Twitter page! It's the only local source for more than 100,000 new & used cars. #DriveChi