News & Events

Toyota Steps In To Donate Winter Boots and Socks To Homeless Chicago Families

MEDIA ADVISORY
 
Toyota Steps In To Donate Winter Boots and Socks To Homeless Chicago Families
'Toyota Walk In My Boots' Community Outreach Project
Enriching Lives...One Step At A Time at The Salvation Army Evangeline Booth Lodge 
Held in conjunction with the 2016 Chicago Auto Show
 
Chicago, IL - While Toyota will debut several new vehicles at the 2016 Chicago Auto Show, for the third year, it is also stepping in to help area homeless families by providing new winter boots and socks to residents of The Salvation Army Evangeline Booth Lodge, a homeless haven for families, in Chicago through its "Toyota Walk In My Boots" community outreach project.  
 
If you are poor, you are essentially an illness, an accident, or a paycheck away from living on the streets. Without adequate clothing to fight the cold elements of a Chicago winter, people experiencing homelessness have a much higher risk than the general population of developing exposure-related conditions such as hypothermia and frostbite. While many programs offer winter coat giveaways, a person's feet are often left vulnerable to freezing temperatures and even frostbite. With this donation, many families will be shielded from the cold. In addition, Toyota, plans to give a $15,000 donation to The Salvation Army Chicago Metropolitan Division enabling them to continue to provide support for families in times of crisis.
 
The Salvation Army Evangeline Booth Lodge is a haven for women and men with children, along with married couples with children suddenly homeless because of eviction, disasters such as a fire or flood, loss of utilities, domestic violence, being stranded while traveling or other crises. The average stay is 63 days, but some stay longer, depending on the time needed to locate permanent living arrangements. The Lodge also provides food, clothing, and housing and job search assistance, as well as, tutoring and after school activities for the children.
 
When:  Saturday, February 13, 2016; Media check-in, 10:45 a.m.; Press Conference, 11:00 a.m. 
MEDIA EVENT/PHOTO OP - "Toyota Walk In My Boots" Community Outreach Project includes winter boots and socks distribution to over 200 residents of The Salvation Army Evangeline Booth Lodge; and a $15,000 donation presentation from Toyota Motor North America to The Salvation Army of Chicago Metropolitan Division. Toyota will provide a "Thanksgiving-Style" buffet luncheon for the residents.
 
Where:  The Salvation Army Evangeline Booth Lodge
800 W. Lawrence Avenue
Chicago, IL  60640
I.D. is required for entrance.  Parking is available on the west side of the building.
 
Who:  Spokespersons include: Jim Colon, vice president, African American Business Strategy - Corporate Communications, Toyota Motor North America, Lt. Colonel Charles H. Smith, divisional commander, The Salvation Army Metropolitan Division; Alva Mason, national director, African American Business Strategy - Corporate Communications, Toyota Motor North America, Tony Mueller, general manager, Chicago Region, Toyota Motor North America.  Special guest: The Original Human Beat Box Doug E. Fresh.
 
Media Inquiries/RSVP:
 
Crystal Williams
313-402-5722
Crystal Vision Communications, LLC
crystal@crystalvisioncommunications.com
 
Curt McAllister
313-318-3906
Toyota Midwest Public Relations
curt_mcallister@toyota.com
 
Chez Ordonez
872-223-7951
TSA Metropolitan Division PR
chez_ordonez@usc.salvationarmy.org
 
 

Back to News

Follow Us Socially Using #CAS16

Blog

More

Wednesday, September, 21, 2016

Tidy Car, Clear Mind

With as much time as we spend in them, our cars become an extension of our households often carrying snacks, extra ...

Tuesday, September, 13, 2016

Chevy Bolts Onto the Scene

Those waiting in line for a Tesla Model 3 might want to consider asking for their deposit back as the Bolt EV is ...

Tuesday, September, 13, 2016

Come Drive the All-New Mazda CX-9!

Hot on the heels of last weekend's MX-5 drive, Mazda is offering a consumer driving experience of its all-new ...

Friday, September, 09, 2016

Nissan TITAN Driving Experience This Weekend

The 2017 Nissan TITAN is rolling into dealerships this fall, and Nissan is giving Chicagoans an exclusive ...

Wednesday, September, 07, 2016

Drive the MX-5 Roadster This Weekend!

Mazda wants to put YOU behind the wheel of the MX-5 roadster. This week, the MX-5 Experience Tour will be making a ...

Friday, August, 19, 2016

Stunning Concepts Headline Monterey Car Week

Two stunning concepts headline Monterey Car Week - a 7-day car orgy featuring the Pebble Beach Concours ...

Monday, August, 15, 2016

Nissan Reveals Pricing for 2017 Armada

Today, Nissan announced pricing for its all-new 2017 Armada – a full-size SUV that made its global debut at ...

Monday, August, 01, 2016

Mercedes-Benz Expands WORKER Line to Metris

On the heels of the Sprinter WORKER reveal at the 2016 Chicago Auto Show, Mercedes-Benz has announced an expansion ...

Tuesday, July, 26, 2016

A Guide to Safety Features in Cars Today

Safety technology has evolved since the standard seat belt was included in most automobiles around the 1960s. ...

Wednesday, July, 13, 2016

Chrysler Says, "Hack Away!"

Fiat Chrysler Automobiles is offering a "bug bounty" financial reward for discovery of potential vehicle ...

More

8/5/2016 3:18:01 PM

CAS Fans, what do you think? - via Chicago Tribune Cars

8/3/2016 12:52:46 PM

Busy morning planning for #CAS17! #Mitsubishi #Mazda

8/2/2016 2:32:45 PM

Guess who we're meeting with to start planning for #CAS17? #CAS15Debut

8/2/2016 10:53:03 AM

What three trucks debuted at the Chicago Auto Show in 2016? #TriviaTuesday

8/2/2016 8:17:32 AM

On the heels of the Mercedes-Benz Sprinter WORKER reveal at #CAS16, the brand just announced the Metris

8/1/2016 9:51:02 AM

Give something new a try this week! #MondayMotivation

7/29/2016 10:03:02 AM

We love this old vs. new picture from @automobile_nation! #FanFriday #chevrolet

7/28/2016 1:30:14 PM

Congrats well deserved

7/28/2016 10:31:02 AM

Guess That Grille! Can you guess which car from #CAS16 this grille belongs to

7/28/2016 10:16:55 AM

The Chicago Auto Show Changed their cover photo.

More

9/23/2016 9:39:32 PM

@ChiAutoShow My LED Digital truck is based in Chicago and available for trade show promotions. 312-924-7979 https://t.co/KxXij0VExL

9/23/2016 7:12:29 PM

RT @ChiAutoShow: Who doesn’t love a good BBQ? On 7/16, attend a @USO_of_Illinois #BBQ4Troops event at a dealer near you! https://t.co/E0eSz

9/22/2016 10:37:00 AM

Keep your car tidy with these great organization hacks! https://t.co/E870z2xQlu

9/21/2016 8:07:25 PM

@ChiAutoShow GMC yukon

9/21/2016 12:40:16 PM

RT @ChiAutoShow: We're on board with this #ItCanWait campaign. https://t.co/8wVghDi0lL

9/21/2016 12:36:47 PM

@ChiAutoShow GMC Acadia

9/21/2016 12:33:08 PM

@ChiAutoShow Envoy

9/21/2016 11:47:30 AM

Our winner for this week's #TriviaTuesday is @GStratonDHS! It was indeed the 2017 GMC Acadia Denali! DM us for more info on your free swag!

9/20/2016 9:25:48 PM

@ChiAutoShow GMC Acadia

9/20/2016 9:25:13 PM

@ChiAutoShow Ford Focus