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Toyota Puts Public in the Driver's Seat with 100 Cars for Good Program

Posted by: Jennifer Morand

Toyota Puts Public in the Driver's Seat with 100 Cars for Good Program100 Cars For Good Logo

Originally introduced at last year's Chicago Auto Show, Toyota's 100 Cars for Good program is enlisting the public to cast their vote for non-profit organizations they think can do the most good with a new Toyota vehicle. Over the course of 100 consecutive days, Toyota will award 100 cars to 100 non-profit organizations.

Not only will the winning non-profits receive a free car, they get to CHOOSE one of six vehicles they deem the best fit for their organization! The following Toyota models are up for grabs: Camry Hybrid, Highlander SUV, Prius v hybrid, Sienna minivan, Sienna Mobility or Tundra full-sized pickup. A six-year, 100,000-mile powertrain warranty will also be provided along with the vehicle.

Two Illinois charities, Young At Heart Pet Rescue (Lake Zurich) and Special Olympics Illinois (Normal) were already announced as winners. The following Illinois non-profits will be voted on in the coming weeks:

  • Mentors 4 Kids (Benton) - Provides disadvantaged children with caring volunteer adult role models
  • Prairie Council on Aging (Jacksonville) - Keeps senior citizens safe by delivering meals and coordinating financial services
  • Victory Reins (Peotone) - Serves children and adults with disabilities through riding therapeutic horses

To further sweeten the deal, Toyota is giving away free advice along with the free cars. All 500 finalists will receive expert digital marketing and social media advice - critical skills for promoting a business today.

Five of the 500 non-profits are debuted on Facebook daily; click here to cast your vote each day through August 21, 2012. You can even click the "Remind Me" button to request a reminder ping from Facebook to announce when a specific charity is up for voting.

Check out Toyota's call-for-entries video below: 

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