News & Events

Toyota Nets $16,933 for Three Charities at 2014 Chicago Auto Show

CHICAGO, Ill., February 19, 2014 – Thousands of Chicagoans took Toyota up on its offer to “get dirty” at the recently-completed Chicago Auto Show, courtesy of a rugged indoor TRD Pro Series ride and drive course. Spanning 12 days, the ride and drive program was instrumental in raising $16,933 for a trio of targeted charities.

This year, Toyota partnered with three esteemed charities in the company’s “Drive for A Cause” campaign. For the approximately 17,000 show attendees who fully participated in the indoor ride and drive, they had the opportunity to choose from one of the three charities – American Red Cross, AMVETS and FFA – for Toyota to make a contribution of one dollar per drive to that organization on their behalf. 

Commemorating Toyota’s recent announcement of a new TRD Pro Series for its truck lineup, this 30,000-square-foot course provided show goers with a variety of dynamic obstacles. The course included a 14-foot-tall hill, a water crossing, a giant see-saw and various frame twisters, side tilts and suspension-focused challenges. The off-road capable Toyota TRD Pro Series will be available for Tundra, Tacoma and 4Runner later this year.

About Toyota
Toyota, the world’s top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ nearly 40,000 people (more than 37,000 in the U.S.). Our 1,800 North American dealerships sold more than 2.23 million cars and trucks in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. (NYSE: TM) For more information about Toyota, visit www.toyotanewsroom.com.


Contact:
Curt McAllister
Midwest Corporate Communications
Toyota Motor Sales, U.S.A., Inc.
Tel: (313) 259-4598
Email: curt_mcallister@toyota.com

Back to News

Follow Us Socially Using #CAS15

Blog

More

Tuesday, October, 28, 2014

12 Essentials Items to Store in your Car for the Winter

Ever heard of Murphy's Law? "Anything that can go wrong, will go wrong." With that in mind, a flat ...

Thursday, October, 16, 2014

Preparing Your Vehicle for the Long Chicago Winters

Yes, I know fall has just begun. If you're a Chicagoan, you know that means winter is right around the corner. ...

Friday, October, 10, 2014

Subaru Fights Accidents With EyeSight

When Subaru introduced the all-new 2015 Legacy at the Chicago Auto Show this past February, much mention was made ...

Tuesday, October, 07, 2014

Chicago Auto Show Stars Hit the Road at MAMA Rally

This year's Midwest Automotive Media Association's Fall Rally featured a number of 2014 Chicago Auto Show ...

Monday, October, 06, 2014

MAMA Fall Rally Picks

Each fall, approximately 70 MAMA members flock to Autobahn Country Club of Joliet for the chance to jump behind the ...

Saturday, October, 04, 2014

Z06 Officially Fastest Production Chevy Ever!

Chevrolet continued the recent tradition of making manufacturer news at Midwest Automotive Media Association Rally ...

Friday, October, 03, 2014

SUVs for Everyone the '14 MAMA Fall Rally

Given the opportunity to test more than 70 vehicles on the street, track and trail at the recent Midwest Automotive ...

Thursday, September, 25, 2014

All-new 2015 Ford Edge Available Early Next Year

Will the 2015 Ford Edge be the most popular utility vehicle among Millennials next year? Ford sure hopes so.

Wednesday, September, 24, 2014

Volkswagen Beetles Out To Prove They Can Win

The No. 34 Rockstar Volkswagen Beetle GRC made is world debut at the 2014 Chicago Auto Show this past February with ...

Wednesday, September, 17, 2014

Hyundai Continues the Fight against Childhood Cancer

Since Hyundai launched its Hope On Wheels program in 1998, the automaker has been able to rise $87 million for the ...

More

10/30/2014 9:01:07 AM

The show floor at the 1917 Chicago Auto Show #tbt

10/29/2014 6:50:05 PM

Last year, Jimmy Butler made an appearance at the Chicago Auto Show! Tonight he and the Chicago Bulls kickoff their season. Good luck

10/29/2014 3:46:21 PM

Honda promotes its newly redesigned CR-V through the first-ever Trick-Or-Treat event on Twitter by asking its fans to use #TreatPromo to get a candy coupon from Mike and Ike on Halloween

10/28/2014 3:01:06 PM

Chicago winters can be brutal! Pack these 12 items in your trunk to be prepared in any emergency situation: http://bit.ly/1tfsjKz

10/28/2014 11:36:03 AM

What year was the first electric traffic signal put in place? Bonus points if you know in which US State! Double bonus points if you know the intersection… off the top of your head. No using Google for this one! #TriviaTuesday

10/27/2014 9:13:03 AM

#MotivationMonday

10/26/2014 8:18:23 AM

The Chicago Automobile Trade Association, producer of the Chicago Auto Show, proudly accepted the USO of Illinois' Salute to Leadership Award last night. Thanks to all who serve or have served our great country. To learn more about how the Chicagoland dealers got behind the initiative, check out this video: http://bit.ly/1ouBozb

10/25/2014 2:00:01 PM

Check out this pumpkin from Toyota USA! If you haven't made any car-vings yet we've provided you with the template to create your own!

More

10/30/2014 4:49:55 PM

@ChiAutoShow Can't wait!

10/30/2014 4:30:49 PM

2015 Chicago Auto Show Preview Video - 60 sec: http://t.co/6UQYRaXJ42 via @YouTube

10/30/2014 4:29:01 PM

Cars can dress up for #Halloween too! Check out their costumes via @ChiTribuneAuto: http://t.co/yvvHLh0kFG http://t.co/XXh2RTNykx

10/30/2014 4:21:21 PM

USO of Illinois Salute to Leadership Award to CATA: http://t.co/OQCcoKzoJ0 via @YouTube

10/30/2014 4:17:20 PM

I added a video to a @YouTube playlist http://t.co/OQCcoKzoJ0 USO of Illinois Salute to Leadership Award to CATA

10/30/2014 4:14:08 PM

2015 Chicago Auto Show Preview Video - 30 sec: http://t.co/HzFWXnw5Qn via @YouTube

10/30/2014 4:13:11 PM

I added a video to a @YouTube playlist http://t.co/HzFWXnw5Qn 2015 Chicago Auto Show Preview Video - 30 sec

10/30/2014 4:02:25 PM

2015 First Look for Charity Preview Video: http://t.co/xkcksobVaL via @YouTube

10/30/2014 3:47:27 PM

I added a video to a @YouTube playlist http://t.co/xkcksobVaL 2015 First Look for Charity Preview Video

10/30/2014 10:20:38 AM

@socmediaisdumb at The Coliseum!