News & Events

Toyota Hybrid Monopoly Ride on Display

Toyota and Hasbro are teaming up to bring the Toyota Hybrid MONOPOLY Ride Experience to the Chicago Auto Show, February 8-19. The program will allow auto show attendees to experience the capabilities and advantages of the third-generation Prius, all-new Prius v, Camry Hybrid and Highlander Hybrid models.

Teams of professional drivers and trained product specialists will take guests on a fun and informative demonstration ride through an eco-friendly course patterned after the iconic Monopoly game board. Participants will learn about the features of Toyota hybrid vehicles along the way, including regenerative braking, multiple drive modes and best-in-class fuel efficiency. Those completing the ride and a brief survey will receive a complimentary gift from Toyota.

"By incorporating design elements from the game into the Toyota Hybrid MONOPOLY Ride Experience, we are able to present the Toyota Hybrid Synergy Drive experience in a fun and unexpected way," said Keith Dahl, Toyota’s National Engagement Marketing Manager. "This exhibit really gives fans of the game an innovative way to interact with our hybrid models."

More than 30,160 square feet of McCormick Center’s South Hall will be transformed into an exhilarating closed-course, where show-goers can acquaint themselves with members of the Prius Family and the 2012 Camry Hybrid. The vehicles will be driven through "S" curves, a tight roundabout, over a bridge crossing and across the rugged "train tracks" of the Monopoly game’s Reading Railroad.

"Hasbro is happy to be teaming up with Toyota on their Toyota Hybrid MONOPOLY Ride Experience," said Lisa Licht, Hasbro’s Senior Vice President, Global Promotions & Marketing Partnerships. "It gives consumers a new and fresh way to interact with the iconic Monopoly brand in a larger-than-life venue and is a clear expression of how Monopoly allows everyone to truly "Live Rich."

Back to News

Follow Us Socially Using #CAS15



Tuesday, September, 29, 2015

Honda, Not Your Average Car Company

In a recent ad campaign Honda has outdone itself. This ad stands out because it highlights Honda’s many ...

Friday, September, 25, 2015

Jaguar expands lineup by getting smaller

Jaguar plans to pounce with the new XE -- an entry-level sedan aimed straight at the heart of the luxury market. ...

Thursday, September, 24, 2015 pulls into the “pits.”

Last weekend six fans snagged VIP access to the NASCAR Xfiniti race at Chicagoland Speedway ...

Friday, September, 18, 2015

A Day at the Track: Ford Shelby GT350/GT350R

I felt very fortunate to be invited by Ford Performance to experience the Shelby GT350 and GT350R – the most ...

Thursday, September, 17, 2015

Scion Hopes Weird is Right

Scion's "Weird, Right?" commercials, featuring the new iM and iA, are behind the brand's most ...

Wednesday, August, 26, 2015

9 Best Cars for Dog Lovers, According to AutoTrader

In light of #NationalDogDay, Autotrader compiled a list of the “Best Cars for Dog Lovers” based on ...

Friday, August, 21, 2015


The Chicago Cubs and Toyota have just teamed-up for a long-term partnership, establishing Toyota as the Official ...

Wednesday, August, 12, 2015

9 Road Trips to Take Before Summer Ends

Chicago in the summertime is absolutely amazing – don’t get me wrong – but every once in a while ...

Friday, August, 07, 2015

GM Announces Apple CarPlay, Android Auto in 14 Models

If you thought your world was centered around mobile technology before, just wait. Android Auto and Apple CarPlay ...

Wednesday, August, 05, 2015


The Midwest Automotive Media Association hosted its July meeting and luncheon at the CATA headquarters to showcase ...


10/6/2015 10:37:02 AM

#TriviaTuesday: What car was the first to place the horn button in the center of the steering wheel? #trivia

10/5/2015 8:27:02 AM

Movie Scene Monday: What is the make, model and year of the hot rod featured in this scene of the 1978 film “Grease?”

10/3/2015 9:52:30 PM

?????? ? Sexy Girls Free Watch ??

10/2/2015 9:57:20 AM

Happy #NationalNameYourCarDay! What moniker would you choose for your vehicle? Comment below, and we'll select one random winner to receive 2 free tickets to the 2016 Chicago Auto Show

10/1/2015 1:36:01 PM

#TBT to the Model T! 107 years ago today the original “Tin Lizzie” made its debut. Since then the Model T has been featured in several Chicago Auto Shows including the 1972 and 2010 shows

10/1/2015 10:47:33 AM

Calling all teens & tweens! Send us your idea for a 30-second TV ad to help prevent distracted driving and you could win $2,000 from the National Road Safety Foundation. The winner will be announced at the 2016 Chicago Auto Show during a special awards ceremony. #DriveSafeChicago

9/30/2015 10:24:00 PM

?????? ? Sexy Girls Free Watch ? ?

9/30/2015 7:36:34 PM

As a columnist for 8 years for an automotive magazine, and someone who has restored and replicated the cars my friends and I have dreamed about, I know the guys in this incredibly human film. I’ve pitched in with them on builds and restorations. I’ve street raced them. We’ve scared each other stupid on country and canyon roads. I remember the girls and know the women they’ve become. I know this hardscrabble town nested with its swayback barns and ancient silos in the aching beauty of the Catskill Mountains. And like most guys across the country, I know the resonant force of dream and memory that drives a story like Demon on Wheels.

9/30/2015 11:59:38 AM

Lunchtime distraction alert! What do you think of Honda's new paper video? #thepowerofdreams

9/29/2015 2:32:04 PM

Happy #NationalCoffeeDay from your friends at #CAS16! #vintagemugs #theworldsbest


10/6/2015 9:08:14 PM

RT @PINKSUEBEE: @nwsgrl @erinkennedyCBS2 @Derrickcyoung @EdCurran @cbschicago @ChiAutoShow nice a MCCANN nominated

10/6/2015 7:10:03 PM

RT @PINKSUEBEE: @nwsgrl @erinkennedyCBS2 @Derrickcyoung @EdCurran @cbschicago @ChiAutoShow nice a MCCANN nominated

10/6/2015 7:09:30 PM

@nwsgrl @erinkennedyCBS2 @Derrickcyoung @EdCurran @cbschicago @ChiAutoShow nice a MCCANN nominated

10/6/2015 11:00:51 AM

@ChiAutoShow A: The 1915 Scripps-Booth Model C. The car was also the first with electric door latches.

10/6/2015 10:24:01 AM

#TriviaTuesday: What car was the first to place the horn button in the center of the steering wheel? #trivia

10/6/2015 9:50:46 AM

RT @Chicago_History: 1958 Buick Limited - Wells Fargo Concept Car - Chicago Auto Show Circa: 1958. @Buick @ChiAutoShow @WellsFargo http://t