News & Events

Toyota Hybrid Monopoly Ride on Display

Toyota and Hasbro are teaming up to bring the Toyota Hybrid MONOPOLY Ride Experience to the Chicago Auto Show, February 8-19. The program will allow auto show attendees to experience the capabilities and advantages of the third-generation Prius, all-new Prius v, Camry Hybrid and Highlander Hybrid models.

Teams of professional drivers and trained product specialists will take guests on a fun and informative demonstration ride through an eco-friendly course patterned after the iconic Monopoly game board. Participants will learn about the features of Toyota hybrid vehicles along the way, including regenerative braking, multiple drive modes and best-in-class fuel efficiency. Those completing the ride and a brief survey will receive a complimentary gift from Toyota.

"By incorporating design elements from the game into the Toyota Hybrid MONOPOLY Ride Experience, we are able to present the Toyota Hybrid Synergy Drive experience in a fun and unexpected way," said Keith Dahl, Toyota’s National Engagement Marketing Manager. "This exhibit really gives fans of the game an innovative way to interact with our hybrid models."

More than 30,160 square feet of McCormick Center’s South Hall will be transformed into an exhilarating closed-course, where show-goers can acquaint themselves with members of the Prius Family and the 2012 Camry Hybrid. The vehicles will be driven through "S" curves, a tight roundabout, over a bridge crossing and across the rugged "train tracks" of the Monopoly game’s Reading Railroad.

"Hasbro is happy to be teaming up with Toyota on their Toyota Hybrid MONOPOLY Ride Experience," said Lisa Licht, Hasbro’s Senior Vice President, Global Promotions & Marketing Partnerships. "It gives consumers a new and fresh way to interact with the iconic Monopoly brand in a larger-than-life venue and is a clear expression of how Monopoly allows everyone to truly "Live Rich."

Back to News

Follow Us Socially Using #CAS16

Blog

More

Friday, August, 19, 2016

Stunning Concepts Headline Monterey Car Week

Two stunning concepts headline Monterey Car Week - a 7-day car orgy featuring the Pebble Beach Concours ...

Monday, August, 15, 2016

Nissan Reveals Pricing for 2017 Armada

Today, Nissan announced pricing for its all-new 2017 Armada – a full-size SUV that made its global debut at ...

Monday, August, 01, 2016

Mercedes-Benz Expands WORKER Line to Metris

On the heels of the Sprinter WORKER reveal at the 2016 Chicago Auto Show, Mercedes-Benz has announced an expansion ...

Tuesday, July, 26, 2016

A Guide to Safety Features in Cars Today

Safety technology has evolved since the standard seat belt was included in most automobiles around the 1960s. ...

Wednesday, July, 13, 2016

Chrysler Says, "Hack Away!"

Fiat Chrysler Automobiles is offering a "bug bounty" financial reward for discovery of potential vehicle ...

Friday, June, 24, 2016

A Day at the Park, Ridgeline Style

  Honda introduced Midwest Automotive Media Association (MAMA) members to the new 2017 Ridgeline truck ...

Thursday, June, 02, 2016

MAMA Spring Rally Roundup

Each spring, car manufacturers and auto writers flock to Elkhart Lake, Wis. to partake in the annual, ...

Friday, May, 27, 2016

Racing's Greatest Weekend

Memorial Day, time to sit back, enjoy the smell of new-mown grass, remember those who fought so hard to protect our ...

Thursday, May, 19, 2016

Nissan Leaf Charged Up for 2016

While the completely redesigned Chevrolet Volt and soon-to-be produced Bolt garner most of the electric-car media ...

Friday, May, 13, 2016

Ford GT a Sellout!

Ford received 6,506 fully completed applications from people around the world in the one-month window to apply to ...

More

8/5/2016 3:18:01 PM

CAS Fans, what do you think? - via Chicago Tribune Cars

8/3/2016 12:52:46 PM

Busy morning planning for #CAS17! #Mitsubishi #Mazda

8/2/2016 2:32:45 PM

Guess who we're meeting with to start planning for #CAS17? #CAS15Debut

8/2/2016 10:53:03 AM

What three trucks debuted at the Chicago Auto Show in 2016? #TriviaTuesday

8/2/2016 8:17:32 AM

On the heels of the Mercedes-Benz Sprinter WORKER reveal at #CAS16, the brand just announced the Metris

8/1/2016 9:51:02 AM

Give something new a try this week! #MondayMotivation

7/29/2016 10:03:02 AM

We love this old vs. new picture from @automobile_nation! #FanFriday #chevrolet

7/28/2016 1:30:14 PM

Congrats well deserved

7/28/2016 10:31:02 AM

Guess That Grille! Can you guess which car from #CAS16 this grille belongs to

7/28/2016 10:16:55 AM

The Chicago Auto Show Changed their cover photo.

More

8/28/2016 10:28:37 AM

RT @ChiAutoShow: We hope you 'Find New Roads' this week. #MondayMotivation https://t.co/UeAN7AiSkg

8/27/2016 12:45:14 PM

@ChiAutoShow I'm looking for feedback from influencers on my news app. Open to take a look?

8/25/2016 6:51:30 PM

Never at a lose for words @Lexus @ChiAutoShow #ThrowbackThursday #TBT #actorslife https://t.co/PFEkTREda8

8/24/2016 6:31:09 PM

RT @ChiAutoShow: We're just 6 months out from the nation's largest auto show! Relive the coolest cars from 2016 w/ this virtual tour: https…

8/24/2016 6:31:03 PM

RT @ChiAutoShow: . @Ford plans to have fully-autonomous cars on the road in 5 years: https://t.co/DYzwpX8f5k

8/24/2016 6:30:53 PM

RT @ChiAutoShow: Did these 7 things from #CAS16 change your life (really)? https://t.co/MVxrSleq4k - via @SheBuysCars

8/24/2016 8:47:29 AM

RT @ChiAutoShow: #GuessThatGrille! Can you guess the #CAS16 vehicle this grille belongs to? https://t.co/7gcZ2Uo63E

8/24/2016 8:40:45 AM

@ChiAutoShow 2016 Infiniti Q50 3.0t Premium

8/24/2016 8:34:01 AM

#GuessThatGrille! Can you guess the #CAS16 vehicle this grille belongs to? https://t.co/7gcZ2Uo63E