News & Events

Toyota Display to Feature Technology and Safety

Toyota will be providing Chicagoans with a glimpse of the future at this year’s Chicago Auto Show, courtesy of the Prius "family," a number of environmentally-conscious concept vehicles and a pair of interactive safety displays.

Toyota’s 45,070-square-foot exhibit will be a blend of new products bound for dealerships and concept vehicles that could pave the way for new vehicles and promising technologies. Among the headliners at the exhibit is a pair of vehicles that debuted at the 2012 North American International Auto Show (NAIAS). They include the NS4, an advanced plug-in hybrid concept vehicle, and the Prius c hybrid.
The Prius c, which will achieve 53 mpg in the city, will go on sale this spring. It is the fourth member of the Prius "family" of hybrid vehicles, which includes the contemporary Prius, Prius v and soon-to-be-released Prius Plug-In Hybrid. All four vehicles will be on display in a special "Prius Family Zone" in the exhibit.

Along with the NS4, another concept vehicle will be featured in the "Technology Zone" of Toyota’s exhibit. The FCV-R is a fuel cell sedan concept with the "R" standing for Reality and Revolution. It bowed at the Tokyo Motor Show last November. The Technology Zone also includes a cut-away vehicle and 3D cockpit display. Both displays convey future safety and convenience technologies presently being studied by Toyota for potential use in the next decade.

"This year’s exhibit points toward our future as an automaker," said Ruslan Polinovsky, Auto Show Engagement Manager at Toyota Motor Sales, U.S.A., Inc. "Chicagoans will not only see a bevy of present day cars and trucks but futuristic concept vehicles that show our environmental stewardship and technological leadership."

Toyota’s renowned Star Safety System will also be on display in the exhibit. Toyota’s standard safety equipment can be experienced interactively via a driving Safety Simulator.

Among the more than 50 cars, trucks and SUVs on display in the exhibit will be the 2013 Toyota Land Cruiser, making its North American debut. The legendary Land Cruiser just celebrated its 60th anniversary of its original launch in Japan, and it has remained a constant in Toyota’s U.S. model lineup for more than 50 years.

Also appearing in Chicago is the RAV4 EV demonstration vehicle, an all-electric SUV. The vehicle is a collaborative project of Toyota and Tesla, with a production version scheduled to go on sale later this year.

For all of the vehicles on display, traditional window stickers have been replaced by iPads mounted near each vehicle for pricing and options exploration. Two on-site kiosks will demonstrate the features of Toyota’s new Entune multimedia system, now available on many 2012 models.

There are a few specialty vehicles available in the display, including: a Camry pace car for the 2012 Daytona 500, a Kyle Busch #18 Interstate Batteries stock car, and a Prius Project Concept Bike – engineered and constructed with Prius’ innovative qualities in mind.

Back to News

Follow Us Socially Using #CAS15

Blog

More

Thursday, October, 16, 2014

Preparing Your Vehicle for the Long Chicago Winters

Yes, I know fall has just begun. If you're a Chicagoan, you know that means winter is right around the corner. ...

Friday, October, 10, 2014

Subaru Fights Accidents With EyeSight

When Subaru introduced the all-new 2015 Legacy at the Chicago Auto Show this past February, much mention was made ...

Tuesday, October, 07, 2014

Chicago Auto Show Stars Hit the Road at MAMA Rally

This year's Midwest Automotive Media Association's Fall Rally featured a number of 2014 Chicago Auto Show ...

Monday, October, 06, 2014

MAMA Fall Rally Picks

Each fall, approximately 70 MAMA members flock to Autobahn Country Club of Joliet for the chance to jump behind the ...

Saturday, October, 04, 2014

Z06 Officially Fastest Production Chevy Ever!

Chevrolet continued the recent tradition of making manufacturer news at Midwest Automotive Media Association Rally ...

Friday, October, 03, 2014

SUVs for Everyone the '14 MAMA Fall Rally

Given the opportunity to test more than 70 vehicles on the street, track and trail at the recent Midwest Automotive ...

Thursday, September, 25, 2014

All-new 2015 Ford Edge Available Early Next Year

Will the 2015 Ford Edge be the most popular utility vehicle among Millennials next year? Ford sure hopes so.

Wednesday, September, 24, 2014

Volkswagen Beetles Out To Prove They Can Win

The No. 34 Rockstar Volkswagen Beetle GRC made is world debut at the 2014 Chicago Auto Show this past February with ...

Wednesday, September, 17, 2014

Hyundai Continues the Fight against Childhood Cancer

Since Hyundai launched its Hope On Wheels program in 1998, the automaker has been able to rise $87 million for the ...

Tuesday, September, 16, 2014

National Child Passenger Safety Week is Underway

This week, communities across the nation will participate in National Child Passenger Safety Week by hosting local ...

More

10/21/2014 12:00:01 PM

Fill In The Blank: My favorite design for #CAS15 is _______ (Red, Blue, White). One fan will win two tickets to the show

10/21/2014 9:04:05 AM

It's time for some more tagline trivia: Which automakers tagline is "The Ultimate Driving Machine"? #TriviaTuesday

10/20/2014 12:01:07 PM

Yes, fall has just begun, but if you're a Chicagoan, you know that means winter is right around the corner. Plan ahead this year and prepare your vehicle for the winter season ahead. We've complied five steps to help you get your vehicle winter-ready. http://bit.ly/1CwkC3r

10/20/2014 10:00:00 AM

Don’t miss your chance to cast your vote for the 2015 Chicago Auto Show design! We’re awarding tickets to one fan a day who selects either red, blue or white

10/19/2014 2:00:01 PM

Want to win two tickets to the 2015 Chicago Auto Show? Vote for your favorite show design in the comments below: Red, Blue or White

10/19/2014 11:49:04 AM

Alshon Jeffery and a few other Chicago Bears players supported us and attended the Chicago Auto Show last year, and today we're supporting them. #BearDown

10/18/2014 11:20:01 AM

We’re in need of your help, #CAS fans! Which design do you prefer for the 2015 Chicago Auto Show? Blue, White or Red? We are awarding one random fan two tickets to the show

10/18/2014 10:42:04 AM

As of earlier this week, the 2015 Honda Civic Si Coupe is on sale nationwide. Remember when Honda brought one gamer's custom design to life at the 2014 Chicago Auto Show

10/17/2014 10:28:07 AM

The first generation Ford Mustang appeared at the 1965 Chicago Auto Show. #FlashbackFriday

10/17/2014 9:30:01 AM

We want your help on selecting the 2015 Chicago Auto Show design! One random winner will win two tickets to the show. Blue, White or Red? Let us know

More

10/21/2014 6:08:47 PM

@ChiAutoShow Great looking website refresh..especially the show history section.

10/21/2014 6:06:46 PM

@ChiAutoShow team Blue!

10/21/2014 5:59:32 PM

@ChiAutoShow The red one is the best!

10/21/2014 5:52:28 PM

@ChiAutoShow # CAS15 white

10/21/2014 11:18:54 AM

Just won free tickets to the @ChiAutoShow for the second year in a row!! #boss

10/21/2014 10:02:25 AM

@ChiAutoShow Has to be classic red!

10/21/2014 9:06:55 AM

@ChiAutoShow BMW

10/21/2014 9:03:01 AM

#TriviaTuesday "The Ultimate Driving Machine" is which #auto makers tagline? http://t.co/BBCL3Q7FMh

10/20/2014 4:01:31 PM

Auto Matters daily is out! http://t.co/wTN5p9GSdv Stories via @ChiAutoShow @nytimeswheels @SpeedSportLife

10/20/2014 2:17:57 PM

@jpomeroy86 We're now following you, please try again!